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On-Demand Fitness Content Leader Poised for Further Expansion in 2019
MINNEAPOLIS, May 3, 2019 – FitnessOnDemand has more than one reason to celebrate. On the cusp of the company’s eighth anniversary in May, the frontrunner in premium, on-demand fitness content for thousands of gyms, hotels and housing complexes announces the appointment of new leadership, as well as major new partnerships that are poised to take the brand to the next level.
Andrew Evenson, currently Director of Brand, will assume leadership duties following former Divisional CEO Garrett Marshall’s departure. With over a decade of experience in the fitness industry, Evenson has been instrumental in growing FitnessOnDemand and signing strategic partnerships with some of the world’s best-known fitness brands.
“Andrew brings a distinctive point of view and a broad skill set to our leadership team at exactly the right time,” says Tom Welter, Chief Operating Officer of Lift Brands, parent company to FitnessOnDemand. “Our commercial facility customers know that to succeed in their business, to build their brands and lock in member loyalty, they need to provide exceptional consumer-centric fitness and wellness content wherever and whenever their members need it.”
FitnessOnDemand recently secured several new major content deals with consumer-favorites like Daily Burn and Meditation Studio. Daily Burn’s comprehensive fitness content will be available to current commercial customers on-premise this month; while Meditation Studio will serve club members via their mobile devices, helping clubs build affinity and brand loyalty beyond the club walls.
“We’re watching shifting fitness trends, consumer demands and emerging content leaders through our partners around the world,” says Evenson. “A major part of what’s fueled FitnessOnDemand’s growth, and will continue to do so, is our focus on carefully curating a portfolio of the right classes, programs, experts and trainers. Consumers have incredibly high expectations today and our job is to help our customers stay ahead of those demands, to anticipate and be ready with highly-engaging content in the gym or wherever.”
Headquartered in Chanhassen, Minnesota, FitnessOnDemand has a presence at commercial locations on six continents while experiencing tremendous growth, including two Inc. 5000 honors. This trend is predicted to continue through 2019 and beyond. To learn more about the company or content services visit www.fitnessondemand247.com.
About FitnessOnDemand (www.fitnessondemand247.com)
FitnessOnDemand is a global leader in the collection, curation and provision of high-quality, premium digital fitness content from some of the world’s leading names and experts in personalized fitness. The company is the only provider of Omnichannel content in the fitness industry, meaning customers can experience branded content via mobile app, smart device or in-club and in-room installation. This Omnichannel model allows club managers and owners to build brand loyalty among membership and keep members engaged wherever they may be. FitnessOnDemand is a leading provider of digital fitness to many industries, including health clubs, premium residential and business property developers and leading, luxury hotel chains. Content creators include Jillian Michaels, SH1FT, Zumba & Strong by Zumba and many more.