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SAN FRANCISCO, Jan. 17, 2019 /PRNewswire-PRWeb/ -- Feed.fm today announces that SweatWorking's on-demand workout platform is using its music-as-a-service product to create a user experience that feels like a boutique class session. SweatWorking has uniquely partnered with top fitness brands like The Barre Code to extend the value of physical memberships providing customized anytime, anywhere digital workouts. Well aware of the important role music plays in instructor-led classes, SweatWorking is partnering with Feed.fm to enrich its customers experience pairing their trendsetting workouts with amazing music.
"The right music will motivate you to work out harder, push through that last set or pulse for a second longer," said SweatWorking CEO and co-founder Justin Cohen. "We're excited to partner with Feed.fm to bring their expertly curated playlists to match our partners' incredible on-demand programming."
"Music is so important to The Barre Code program, it drives our movements and helps our clients get into the right mindset," said Dana Farber, Vice President of Brand Strategy at The Barre Code. "We are thrilled that the Sweatworking and Feed.fm integration now allows users to stream such high-quality music on The Barre Code On-Demand."
Providing members with the most value
The US fitness industry has been a steady $80 billion market over the last four years while portable fitness apps account for only $619 million in revenue. The opportunity is crystal clear for innovative gyms and instructors to dig into this revenue divide providing members with curated, on demand workouts to maximize their membership dollar.
- Members using SweatWorking's app with Feed.fm music are 2.2x more likely to return to the app the following month and 2.8x more likely to return the following quarter.
- 96% of fitness app users use only one app on a regular basis essentially closing the door to competition once a member is hooked.
"SweatWorking is really expanding the notion of what a modern gym can be and their model makes quality digital content accessible for boutique studios and national chains alike," said Feed.fm CEO and co-founder Jeff Yasuda. "We're excited to see the continued evolution in the space and to provide the soundtrack for their growth."
Coaches In Your Ear With A DJ To Match - Feed.fm
- Expert music curation with the right BPM range and genre to map to the movement type.
- Ability to duplicate the experience of a live boutique fitness class led by a coach from start to finish.
- Soundtracks that are constantly updated with the latest, most motivating tracks.
Feed.fm connects brands to their customers through music. Music is proven to drive user retention, social engagement and workout motivation. Top brands like Fitbit Coach, MoveWith, ClassPass, ASICS, DailyBurn and the LA Marathon are working with Feed.fm to integrate popular music in their workout experiences. Based in San Francisco, Feed.fm is funded by Crunchfund, Core Ventures Group, KEC Ventures, and Fyrfly.
SweatWorking is a turnkey digital fitness platform that enables gyms to share workouts members love, through streaming video and audio content on its iOS and Android app. SweatWorking exists to empower gym and studio owners to generate additional revenue and enhance their brand via their proprietary digital content. SweatWorking develops and streams its gym partners' content on custom branded channels, which provide its partners access to the Fit Tech space. Based in Chicago, SweatWorking is the sister company of aSweatLife, a recognized online fitness media company.