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Drew Marinelli Joins Eleiko Team

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January 9, 2018 – Chicago, IL – Eleiko today announced Drew Marinelli will join Eleiko to head new business development and work with Eleiko customers on the west coast. Drew’s previous experience as the Manager of Equipment Standards for 24 Hour Fitness brings a unique perspective to ELEIKO customers, being responsible for club design and equipment selection for hundreds of clubs across the country he has a deep understanding of member needs. He brings invaluable experience to Eleiko customers, the ability to relate to the challenges and opportunities for clubs today.

“Drew’s profound knowledge of club operations and his extensive experience managing equipment decisions at more than 430 clubs is a tremendous asset to our customers,” said Rickard Blomberg, Eleiko Sport President. “We are excited to welcome Drew to our team and confident our customers will be able to leverage his incredible experience to make their clubs shine.”

Drew will be directly responsible for Eleiko customers on the west coast. He will take over supporting current customers in those markets, be responsible for new business development, and work closely with Hillis Lake to support our national accounts as well.  

 “The experience of managing equipment brand standards for 24 Hour Fitness has been tremendous,” said Drew Marinelli. “Working with different manufacturers, engineers, architects, and sales professionals, as well as hundreds of club operators who share with me their needs for supporting our approximate 4 million members has given me a truly special understanding of the fitness industry. The opportunity to work with Eleiko is very exciting to me, knowing I can continue to support so many with such unrivaled quality fitness products.”

About Drew Marinelli

Drew had a fascinating and unconventional path to get where he is today. He spent two years with the Peace Corps in rural Niger, West Africa as a Natural Resource Management volunteer. This experience inspired him to do a solo bike ride across the US raising awareness about global hunger and rasising funds to support Nations World Food Programme. While on this journey, Drew’s bike was stolen from outside a 24 Hour Fitness in San Francisco, CA. This unfortunate event and the resulting publicity led to an executive from 25 Hour Fitness reaching out to Drew. They invited him to their corporate office to meet the team, share his story, and to honor him with a very nice replacement bicycle. That relationship eventually became a new job which led to an impressive career in the fitness industry.  

About Eleiko

At Eleiko, we work to make people stronger, so they can perform better in sports and in life. For over 60 years, Eleiko has been a worldwide leader within international weightlifting, powerlifting and strength & conditioning communities. Eleiko is uniquely certified by the IWF, IPF and Para-Powerlifting federations. Our products have been delivered to more than 180 countries and are often seen at the world’s largest championships and in the most respected strength training facilities. More than 1,000 world records have been set with an Eleiko barbell. With quality, innovation, and customer service as guiding principles, Eleiko is the leading equipment provider and educator in strength.


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