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New York, NY (October 30, 2018) – Men’s Health, the largest men’s magazine brand in the world, and Crunch Fitness today announced a partnership in honor of the magazine’s 30th anniversary. On November 1st, Crunch Fitness will debut a new workout class called “30 in 30 Powered by Men’s Health” at more than 30 Crunch Signature Club locations across the country.
The class, designed by Crunch Franchise VP of Group Fitness Jennifer Renfroe and verified by Men’s Health editors, will be a 30-minute HIIT-style session incorporating strength exercises, plyometric power moves and agility drills. “30 in 30 Powered by Men’s Health” will be offered at select Crunch locations free of charge for members and first-time guests who download a free guest pass at www.crunch.com.
“Our audience is always looking for new ways to take their fitness routines to the next level, and our 30th anniversary is the perfect time to offer them something unique,” said Jack Essig, SVP, publishing director and chief revenue officer, Men’s Health. “Crunch is a leader in fitness clubs around the country, and we are excited they are celebrating this milestone moment with us.”
The November 30th Anniversary issue of Men’s Health, on sale since October 16th, features three special covers: Arnold Schwarzenegger at age 30 and the height of his body-building career; Magic Johnson at age 30 during his last NBA final; and Pat Tillman, professional football star turned enlisted Army Ranger. The special issue also contains features on 30 men and women who revolutionized health, fitness and wellness over the past 30 years.
“At Crunch, we pride ourselves in coming up with new and innovative ways to challenge our members and keep them motivated with out-of-the-box fitness classes such as this new class with Men’s Health,” said Renfroe. “Our team created a brand new class inspired by our ‘30 in 30’ classes to enhance our members’ experiences and keep them excited about reaching their fitness goals.”
Crunch Fitness locations offering the “30 in 30 Powered by Men’s Health” classes can be found here.
ABOUT MEN’S HEALTH
Men’s Health is the go-to source for men seeking the latest and most credible information on health, fitness, style, nutrition, relationships, travel, gear, tech, and finance. Launched in 1988 and published by Hearst Magazines, the largest publisher of monthly magazines, Men’s Health is the largest and most trusted multiplatform men’s brand in the world with a growing monthly audience of 13.44 million (MRI Fall 2017), 21 million monthly unique visitors to menshealth.com (comScore January-October 2017; Google Analytics January-October 2017; Publisher social media counts as of 12/12/17 (Google Plus count as of 9/12/17)), 15.4 million social media followers (as of 3/20/2017), a stable of best-selling books, plus fitness DVDs, award-winning mobile applications, and sold-out events. There are also 35 editions of Men’s Health in 59 countries. For the latest from Men’s Health, visit menshealth.com and Twitter, Instagram and Facebook.
ABOUT CRUNCH FITNESS
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over 1,200,000 members with over 250 gyms worldwide in 25 states, Puerto Rico and 4 countries. Crunch is rapidly expanding across the U.S. and around the globe.