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Core Health & Fitness Partners with Rea Kolbl to Propel StairMaster to New Heights

Club Industry was not involved in the creation of this content.

Vancouver, WA September 3, 2019—Core Health & Fitness announced a new and exciting partnership with professional obstacle course race (OCR) athlete, Rea Kolbl. Kolbl is an impressive athlete with a deep resume that ranges from OCR to competitive gymnastic in her native Slovenia.

Today, Kolbl is a professional Obstacle Course Race athlete, a member of the Spartan Pro team, a 2-time World Champion in the 24-hour endurance OCR and is undefeated in any OCR race 30 miles or longer. This adventurous Slovenian came to North America to attend UC Berkeley in 2010 and quickly fell in love with the outdoors. After completing a master’s degree in engineering at Stanford, she moved to Boulder, Colorado to pursue her athletic career and has since stood on the podium over 50 times, winning over 30 races in a variety of mountain sports. Rea is currently getting ready for the Eco Challenge, a 400+ mile expedition adventure race set in Fiji sponsored by Amazon Prime and hosted by adventurist Bear Grylls.

Kolbl’s role as a spokesperson for Core Health & Fitness will be focused on content creation and contribution for the StairMaster brand and products, as well as promotional appearances at major trade events.

“Rea IS the StairMaster brand,” said Tim Hawkins, Core’s Global Vice President of Sales and Marketing. “We are so excited to work with someone who embodies and lives out our brand positioning every day, in everything she does.”

Kolbl said, “I am so excited to be joining the Core Health & Fitness family. On days when I train indoors, StairMaster is the brand I trust to help prepare me for my next race. StairMaster workouts are the workouts I love to hate.”

Kolbl will be debuting in the company’s launch of the new StairMaster 10G later this year.

Media references should be made to Haley McGregor, Communications Coordinator at hmcgregor@corehandf.com


About Core Health & Fitness

Core Health & Fitness is the world’s largest individually-held marketer and distributor of commercial fitness solutions to health clubs, community recreational centers, hotels, government, educational facilities and more. Core markets its products under the iconic brands Star Trac®, StairMaster®, Nautilus® Throwdown® and Schwinn®. Headquartered in Vancouver, Washington, with over 400 employees, Core serves a global customer base. Core maintains sales, engineering and service offices throughout the United States (Vancouver, WA; Lake Forest, CA; Independence, VA) as well as in the United Kingdom (High Wycombe), Germany (Munich), Spain (Barcelona), Poland (Poznan) and Brazil (Rio de Janeiro).

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