Club Industry was not involved in the creation of this content.
November 1st, 2019--Wakefield, RI. Casey Conrad, long time sales & marketing industry consultant announces that she has been appointed as the Northeast Regional Director for BEMER, USA, a European medical device company based out of Liechtenstein with US offices in Carlsbad, CA. As a Regional Director and Independent Distributor, Conrad will help guide sales and marketing, provide advanced trainings, and promote the company’s mission of “A BEMER in Every Home’’ for the states of VA, MD, DE, PA, NJ, CT, RI, NY, MA, VT, NH and ME.
“I purchased a BEMER Pro for my mother 4 years ago. After several weeks I started using the device and soon there after started introducing the technology to key club-clients. The BEMER is a perfect fit for any health & fitness facility, providing wellness benefits to members, ancillary revenue opportunities and becomes the foundation for short-term special population marketing promotions. And now, with the awareness about the benefits of electroceuticals, these types of devices will become more mainstream.”
Tasso Kirakes, owner of Bodez in Ormond Beach, FL, who has used Casey’s consulting services for over 20 years was the first of Conrad’s clients to bring BEMER to his facility. “We brought in BEMER over three years ago now. It made an immediate impact in our club. Members purchased packages and we did an outreach program to the community and brought in almost 20 users who were not members of our club. Now I have an entire Wellness Center inside the club with a variety of natural modalities. I believe it gives us a competitive advantage with other fitness-only facilities.”
In October of 2019 the Wall Street Journal featured an article entitled the Post-Gym Gym that predicted recovery centers would be the next big thing in the fitness space. Today, chains like Planet Fitness, Crunch and Sport & Health all have wellness components as part of their VIP membership options. Says Conrad, “People today want to live more vibrant lives, not just longer lives. Blood flow is critical to achieving that and that is exactly what BEMER does—enhances the body’s natural circulatory process.”
The National Sales Director, George Veronis, stated, “We are thrilled to have someone of Casey Conrad’s stature in this leadership role for BEMER,”. “Her lifelong commitment to wellness, the passion she brings as a trainer, and her reputation as a superb speaker makes her the ideal choice to grow the sales force in the Northeast Region.”
Casey Conrad is the President of Communication Consultants WBS, Inc., a company that provides sales, marketing and management services to the health and fitness industry worldwide. She is the author of numerous books, including the best sellers, Selling Fitness, Selling Personal Training and Internet Marketing for Health & Fitness Clubs. Her online training programs allow health clubs to deliver consistent staff training and development. Her website is www.CaseyConrad.com. She can be reached at CaseysHealthClubTraining@yahoo.com
BEMER® North America is a subsidiary of BEMER International AG, a leading global medical device company specializing in the research and development of microcirculation products. Founded in 1998, BEMER now operates in over 42 countries, with hundreds of employees and thousands of independent distributors. BEMER is a leading innovator in physical vascular therapy technology and holds an FDA registration along with numerous technology patents, as well as a joint collaboration agreement with NASA. BEMER products have been shown to increase blood circulation, which can enhance Cardiac Function, Muscle Stimulation, Muscle Recovery, Physical Fitness/Endurance, Stress Reduction, Relaxation and Sleep Quality. BEMER products are currently used globally by millions of consumers, hospitals and clinics, as well as hundreds of professional athletes. Life.BemerGroup.com