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(Dallas, TX; August, 2018) – ClubIntel, the global leader in conducting market research related to the health/fitness industry, announced today it will be launching the 4th Annual International Health/Fitness Industry Trend Study – What’s All the Rage in late September of 2018.
This fitness industry trend study, the most comprehensive in the fitness industry, explores the types of facilities/equipment, programs/services/training protocols and technologies that health/fitness professionals and operators use to differentiate their offering and support consumers on their journey to a healthier way of life. It is the only industry trend study that measures present levels of adoption for over 90 different trends and then tracks these changes over time.
The 2017 report, which garnered engagement from over 14,000 organizations around the globe, provided in-depth insights, such as:
- Levels of market adoption experienced by 90 different fitness industry trends. For example, in 2017, the most highly adopted category of fitness equipment was traditional functional training equipment (e.g., medicine balls, stability balls, bands, etc.) with 76% of operators reporting they used functional equipment.
- Over the past four years, HIIT GX and Barre have experienced the greatest growth of any programs, both growing by more than 30% from 2013 to 2017.
- In 2017, the two fastest growing technology trends among fitness facilities over the previous four years were social media (approximately 25 percentage points) and mobile applications (approximately 19 percentage points).
- The identification of niche trends that have appeal among a narrow consumer base such as holistic health services, medical spa services, EMS training, digital middlemen and physical therapy.
- Pilates and dance-related group exercise programs are more popular in Europe than anywhere else in the world based on their level of adoption
- Latin American operators are more likely to use social media and blogs than operators in other parts of the world, while Asian operators are the most likely to post membership pricing online.
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The 2017 study was conducted in partnership with the following organizations: ACAD Brazil, Brazil; Active Management, Australia/New Zealand; Association of Fitness Studios, U.S.; canfitpro, Canada; Club Industry, U.S.; Club Spa and Fitness Association, U.S.; Europe Active, Europe; Health Club Management U.K.; International Health, Racquet and Sportclub Association, U.S.; JCC’s of North America, U.S. and Canada; Leisure DB, U.K.; Mercado Fitness, Argentina; SCW Fitness Education, U.S.
This year’s study will provide the same depth of insight as previous years, including the exploration of emerging industry practices not previously measured such as the use of artificial intelligence, virtual and augmented reality, mobile wallets, digital payment gateways and mobile streaming fitness.
The 2018 International Health/Fitness Industry Trend Report – What’s All the Rage will be available free of charge through ClubIntel’s websites, as well as through its study partners by December 2018. For those who haven’t seen the 2017 International Health/Fitness Industry Trend Report – What’s All the Rage, you can download the report at http://www.club-intel.com/whitepapers-and-reports/page/2/
About ClubIntel (www.club-intel.com)
ClubIntel is a brand insights and market research firm focused on serving the health/fitness and private club industries. ClubIntel has collaborated with IHRSA on several industry-based research initiatives, including the 2013, 2014, 2015, 2016 and soon to be released 2018 Health Club Consumer Report and 2016 State of the Mexican Health and Fitness Industry Report; the 2015, 2016 and 2017 Financial and Operational Benchmarking Reports for the Association of Fitness Studios; the 2016 and 2017 State of the Industry Reports for the Club Spa and Fitness Association.