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Ballarat Body & Soul to Re-Open as a Genesis Franchise

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Belgravia Health & Fitness is thrilled to announce that on 1st February 2019, industry icon Mel Tempest will officially join the Genesis Health and Fitness family, when her long-established health club – Ballarat Body & Soul – is transformed into a Genesis Health and Fitness and Coaching Zone location.

Mel is widely known in the Australian fitness industry and highly regarded internationally for her passion and expertise in fitness and business. Mel founded her Victorian-based health club in 2003. The club’s 2,000+ membership base is attributed to its family-like culture, and the fact it’s a “safe space” where everybody is equal; a place that is friendly, inviting, inclusive and non-intimidating, where all sizes, genders, race, sexual orientation, and daggy trakky pants and t-shirts are entirely welcome! This culture fits in well with Belgravia Health & Fitness vision – “Creating healthy active communities”

Mel said, “I’m proud to admit that after fifteen and a half years, the original passion and vision that originally led me to set up Ballarat Body & Soul has never left my heart. I own and operate the club – and will continue to do so with the new brand – because I genuinely love to teach; and everything else I do in the industry I chose to do because I whole-heartedly believe that everybody deserves opportunity, education and affordable memberships.”

“Personally, I welcome discomfort and change because these things are often the best catalyst for growth and development! But of course, I appreciate that as human beings most people feel uncomfortable with or resistant to change; but when I discovered Genesis – a brand that will genuinely care for my members as much as I always have and will continue to do – I knew this was the right way forward for both the business, and for my members.”

“By joining the Genesis family, I’m excited to be able to offer my members even more opportunities, benefits and support in their journey to becoming the healthiest version of themselves; and I’m equally excited to be able to expand the professional opportunities available to my staff, by being part of an industry-leading brand with facilities located all over the country.”

Ian Jensen-Muir, CEO with Belgravia Health & Fitness says, “Mel’s decision to partner with Genesis in her pursuit to take her Ballarat-based health club to the next level of success, is a great testament to her confidence in the future direction of Belgravia Health & Fitness and the Genesis brand.

“Mel’s passion, knowledge and thirst for continued improvement will be a great asset to our business, and we look forward to officially welcoming her to the family in 2019.”

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