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(Chester, NJ July 19th ) The world is continuing to go social and The Abs Company is keeping up. The company maintains a presence on the major platforms including Facebook, Instagram, and Twitter but has now hired a full-time social media professional to join the marketing team. Fitness Industry Social Influencer Emily Carrara (@emilycarrara_) is now responsible for growing and maintaining the company’s social properties.
Emily is a graduate of James Madison University where she studied Marketing and Business. As a lifelong athlete she has always had a love for fitness. In her sophomore year of college Emily was diagnosed with a thyroid condition which motivated her to go all in on her fitness journey so she could better understand the relationship between fitness, nutrition and health. After graduation she began working in the industry for companies including Equinox, Lifetime Fitness and Nutrition Zone. Her roles varied but her focus was marketing and social. She is now working towards her NASM certification and will combine her skills to continue to bring value to The Abs Company’s social community.
Cindy Ramos, Director of Marketing, said “We are excited to add Emily to the team. Her experience in both fitness and social will be a great asset to our social and educational programs. I’m looking forward to seeing the benefit she will bring to our community as we continue to Change Lives from the Core.”
The Abs Company specializes in core and functional training equipment and their products can be found in over 15,000 facilities in 40 countries worldwide.