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What Health Club Operators Can Learn from Big Brands

Marketing expert Gerry O'Brion, owner of What Big Brands Know, offered insights about how to use some of the marketing strategies of big brands at a health club. O'Brion spoke to the fitness facility executives who attended the 2014 Fitness Leadership Forum at the Club Industry Show in Chicago. In the video, O'Brion notes how no one buys anything, how people make decisions, and listed the five questions you need to answer to market your brand effectively.

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