Club Industry is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Twelve Tips for Combining Print and Digital Marketing to Reach Your Club's Target Demographic

Most fitness centers pull 80 percent of their members from one 20-year age range, which is typically between 35 and 55 years old. Whatever your 20-year age range is, that group is where you need to focus your marketing efforts through a combination of online and print marketing. (All photos by Thinkstock.)

Read the full article by Jason Linse, president and founder of The Business of Fitness, a consulting company.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.