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Twelve Tips for Combining Print and Digital Marketing to Reach Your Club's Target Demographic

Most fitness centers pull 80 percent of their members from one 20-year age range, which is typically between 35 and 55 years old. Whatever your 20-year age range is, that group is where you need to focus your marketing efforts through a combination of online and print marketing. (All photos by Thinkstock.)

Read the full article by Jason Linse, president and founder of The Business of Fitness, a consulting company.

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