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Equinox rolled out its quotEquinox Made Me Do Itquot advertising campaign this year Photo courtesy of Equinox
<p>Equinox rolled out its &quot;Equinox Made Me Do It&quot; advertising campaign this year. <em>Photo courtesy of Equinox.</em></p>

Health Clubs Use Sophisticated Advertising to Create Connections

With the &quot;Equinox Made Me Do It&quot; and &quot;No Gymtimidation&quot; taglines, Equinox and Planet Fitness, respectively, have advertising campaigns with a consistent, strong identity that engages their audiences, according to one health club consultant.

Whether they are advertising on a website or on TV, all club owners face the same challenge: how to connect with their audience.

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