To properly use social media you have to watch the backend of the process and measure the engagement you are getting Photo by Thinkstock
<p>To properly use social media, you have to watch the back-end of the process and measure the engagement you are getting. <em>Photo by Thinkstock.</em></p>

Engagement Is the Best Measure of Social Media Success for Health Clubs

By tracking your user activity, including shares, comments and views, you can get an idea of whether your social media strategy is effective in reaching your audience.

You're posting regular updates on Facebook, sharing links on Twitter and creating a blog on your fitness facility's website. But how do you know how successfully your social media efforts are connecting with your audience?

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