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Precor’s Sales Increased 17 Percent in 2011

The net sales for Amer Sports’ fitness division, which is comprised of Precor, Woodinville, WA, increased 17 percent to EUR 232.2 million ($308 million) compared to 2010, the Helsinki, Finland-based parent company of Precor recently announced.

For 2011, the Americas accounted for 68 percent of the net sales with Europe, the Middle East and Africa (EMEA) accounting for 23 percent and Asia Pacific accounting for 9 percent. In local currencies, the Americas increased by 16 percent, EMEA by 19 percent and Asia Pacific by 19 percent.

The commercial business (clubs and institutions) represented 87 percent of the fitness division’s net sales in 2011 while consumer (home use) was 13 percent. Commercial business was up by 15 percent in local currencies in 2011 compared to 2010 due to new products and strengthened distribution, the company said. Consumer business was up by 34 percent in 2011 as a result of improved distribution in retail and online channels.

For fourth quarter 2011, net sales were EUR 72.9 million ($96.7 million) for the fitness division, a 22 percent increase from EUR 59.6 million ($79 million) in fourth quarter 2010. Net sales were 30 percent up in local currencies. The Americas increased by 35 percent, EMEA by 20 percent and Asia Pacific by 16 percent in local currencies.

(Editor’s Note: Amer Sports reports its financials in euros. The conversions to U.S. dollars were based on the exchange rate as of Feb. 10, 2012.)

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