Precor, Woodinville, Washington, and Mad Dogg Athletics Inc, Venice, California, announced an exclusive worldwide distribution agreement on Thursday.
Precor will assume all commercial Spinner bike production for a new line of commercial Spinner indoor cycling equipment under the agreement. The new line will be announced in late 2015. Financial terms of the deal were not disclosed.
“We wanted to find the best partner to serve our global dealers, education representatives, clubs, gyms and studios, as well as the worldwide Spinning community,” Mad Dogg Athletics CEO John Baudhuin said in a statement. “Over the past 30 years, Precor has been recognized consistently for its top-rated customer service and quality, and also for the reliability and integrity of its cardio products. Considering these factors, as well as the global reach the company has as part of Amer Sports, Precor is the ideal strategic partner for our brand moving forward.”
The line will feature new engineering and design components co-developed by Precor and Spinner. The new Spinner products will also feature new technologies and educational elements, according to the joint announcement from both companies.
“We are committed to pursuing opportunities that allow Precor to deliver top of the line fitness experiences to exercisers and operators,” Precor President Rob Barker said in a statement.. "This partnership capitalizes on the manufacturing and engineering quality that Precor is known for and the reputation that Spinning has established within the indoor cycling category. Together, these strengths will enable us to better serve a wider range of customers.”
Spinning and Precor will also collaborate on new marketing and education programs in the future.
Mad Dogg Athletics also produces the Peak Pilates, CrossCore, Bodyblade, Ugi, Resist-A-Ball, Kettlebell Concepts and Spin Fitness Brands. It manufactures Pilates, functional training equipment, apparel, DVD, media and accessories in addition to the home Spinner bikes.
Amer Sports, Helsinki, Finland, is the parent company of Precor. Amer Sports purchased functional training systems provider Queenax in July.