MYZONE® is a new innovative heart rate-based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity. Focusing on rewarding effort rather than fitness, MYZONE® can help anybody regardless of age, size or ability to lead an active and fulfilling life.

By simply wearing a comfortable MYZONE® physical activity belt, users are able to monitor all concerted activity in real time and view their progress online. The proprietary telemetry system allows remote measurement and reporting of information about weight, body fat, heart rate and exercise intensity, which is effortlessly sent and stored in the MYZONEMOVES cloud. MYZONE® users can login wherever they are and track their activity and progress.

MYZONE® enhances members’ enjoyment during studio classes and on the gym floor by providing personal, color-coded guidance and motivational feedback. It allows instructors to customize their services to meet the specific needs of members—both inside and outside the four walls.

MYZONE® enables club operators to run reports based on members’ exercise frequency and intensity. This ultimately promotes engaging and relevant conversations between staff and members, as well as providing valuable feedback for instructors and personal trainers.

Clubs can use this tool to incentivize the on-boarding of new members, a critical first step that bolsters retention. They can use the online feature to sell a premium membership, which enhances yield per member—yield which falls immediately to the bottom line—and they can use it to illustrate the calorific benefit of personal training versus a regular workout. The ROI models are very relevant to the three financial hotspots of any gym: retention, yield and personal training spend.

The fundamental benefit of MYZONE® for a health club is that users can only upload their exercise data at the club they are registered to, which not only increases visits but also connects members to the club like never before.
Booth No. 739

This company is an exhibitor at IHRSA and an advertiser in the February 2012 issue of Club Industry.

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