Les Mills International, Auckland, New Zealand, has unified its distribution and customer service operations in the United States by acquiring the South Central territory from distributor Fitmarc, Fort Worth, Texas.
The territory previously under the management of Fitmarc covers Alabama, Arkansas, Colorado, Kentucky, Louisiana, Mississippi, Montana, New Mexico, Oklahoma, Tennessee, Texas and Wyoming.
The acquisition means that starting Tuesday Les Mills programs will be sold and serviced throughout the United States under one wholly owned subsidiary, Les Mills U.S. out of Baltimore, according to Tuesday's announcement by Les Mills.
“Recognizing Fitmarc as a valuable Les Mills partner, Les Mills U.S. is committed to continuing its high-quality customer service, marketing and sales support and instructor training in the 12 states formerly serviced by Fitmarc,” Les Mills U.S. CEO Jesper Magnusson said in a statement.
Fitmarc and Les Mills will continue to maintain a collaborative relationship throughout and after the transition, Fitmarc CEO Robert Dyer said in a statement.
“I am confident that Les Mills will continue to be a valuable business advisor to club partners in our region and provide the best group fitness solutions available in the marketplace today,” Dyer added.
In January 2015, Les Mills International acquired the Midwest territory from SCW Fitness Education.
In October 2010, Les Mills International purchased the South East territory from distributor Lifestyle Family Fitness.
Les Mills International is the creator of 13 global group fitness and team training programs, including BODYPUMP, BODYCOMBAT, RPM, LES MILLS GRIT and LES MILLS SPRIT. There are 100,000 Les Mills instructors in more than 16,000 clubs in 80 countries, according to the company.