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HEX Tanning and Marketing Concepts – IHRSA 2013


HEX Unveils New HTS-5000 Series

At 34 years, HEX is the founder of the vertical tanning industry, yet youthful enough to give birth to something entirely new – HTS-5000 Series vertical tanning systems. HEX II, the very popular flagship unit, is now the HTS-3000 Series, and the HEX Classic is the HTS-2000 Series.

The HTS-5000 Series introduces changes that are sleek and subtle, yet substantive. Smooth contours from one surface to the next create an iconic, ultra smooth profile. HEX's formidable customization options are now even more advanced.

The roof is reconfigured for increased design options. Choose from custom back-lighting, to animated messages that stimulate interest and promote anything you want to promote. A docking station allows members to tan to their own tunes. The changing room is redesigned to increase its already high level of comfort and usability, as well as to offer you greater flexibility in your facility's floor plan. 

Most HEX owners choose patented SmartLamps™, made with proprietary SolGlass™ to promote the body's natural Vitamin D production. The 3-in-1 design, with its pink-blue-pink individual ultraviolet zones, tans the face, body and legs evenly – the only lamp to do so.

HEX is eco-friendly. Energy-conserving electronic ballasts eliminate the need for voltage-regulating transformers, drive the lamps better and save on energy bills.

HEX is unique (and not just because HEX was first, in 1979). Its sister division, Ultra Derm Systems, manufactures phototherapy equipment for doctors, clinics, hospitals and VA hospitals worldwide. Ultra Derm is a carrier for Blue Cross/Blue Shield and the other blue chip insurance providers and is invited to exhibit at the American Academy of Dermatology conferences. No one else in the tanning industry can make that statement.

By the way, HEX also provides a complete line of beds, as well as tanning lotions, lamps, eyewear, accessories and more. And proven marketing plans add big dollars to the bottom line while increasing your membership base. Customer service is also a source of special pride to HEX: call and you are greeted by a HEX consultant, not a voice menu.

Booth No. 1034

This company is an exhibitor at IHRSA and an advertiser in the February 2013 issue of Club Industry.

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