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Trade Talk

News from the club industry.

* Bill Potts has announced his retirement as president of Precor. He held the position for 15 years. He is leaving to join the executive committee of IDEO, a product design firm involved with companies such as Apple, BMW, Polaroid and 3M. Precor has named Paul Byrne, vice president of sales and marketing, as the new company president.

* E-Zone has expanded top management. Robert McKenzie, director and former executive vice president, has been named chairman and CEO, replacing co-founder Danny Lowe who, in his new role as executive chairman, will focus on expanding E-Zone's network programming and advertising. Meanwhile, E-Zone has appointed Lee Guthrie vice president of club sales and Bill Johnston vice president of member sales. Also, E-Zone's team of sales manager now includes: Greg Doxakis, Southern California and surrounding states; Tom Beaumont, New York; Laura Adden, North Central; Steve Strickland, Southeast; Brett Schuchat, Florida; Kevin Bryant, South Central; and Lisa Sconyers, Northwest.

* Polar Electro Inc. has named Philippe Duleyrie president. Former president Burt Binbaum has been promoted to vice president of International Business Development, a unit of Finland-based parent Polar Electro OY. In addition, Polar has promoted Tom McCoy from vice president of Polar Electro's business-to-business division to senior vice president.

* Life Fitness has appointed David Gibbons vice president of marketing. He is responsible for all global marketing efforts and strategic branding of Life Fitness and Hammer Strength. He also oversees the marketing communications, market research and product management departments.

* Gilbert Ruiz, owner/operator of Lifestyles 2000 and Better Bodies health clubs, has joined Hoggan Health Industries as an outside consultant on the CamStar selectorized equipment line. He will participate in design and engineering of new machines and contribute modifications and refinements of current strength machines. He will also contribute expertise to Hoggan's sales staff, training and discussing features from a customer's point of view while answering questions as a source for prospects.

* Arlington Heights, Ill.-based Power Wellness Management has appointed Robyn Kove to the position of director of marketing. The company specializes in creating, developing and managing hospital-based fitness and wellness centers.

* Michael Mahoney has become the national tennis director for Tennis Corp. of America (TCA). In addition to his new duties, Mahoney will continue to hold the position of TCA regional vice president, overseeing the operation of 14 TCA clubs.

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