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An increasing number of health clubs are taking advantage of the supplemental income that a nutrition bar, protein drink, smoothie or supplements can add to their bottom line. Take a look at the sampling of some of the latest products to hit this booming market.


American Body Building offers EXTREME BODY RTD 50 Monster Shakes. The Monster Shakes contain 50 grams of protein, four grams of naturally occurring sugars, six to eight grams of carbs, 26 vitamins and essential minerals, one gram of fat and are Aspartame free. The shakes come in a ready-to-drink serving of Milk Chocolate or Vanilla Bean flavors. Contact: American Body Building, 600 N. Commerce St., Aurora, IL 60504; phone: 800-705-5226;
Circle No. 100 or visit


BIOMETRICS Nutrition & Fitness® offers weight management programs, which combine nutrition and fitness to promote lifestyle changes. The six, 12- or 18-week programs combine customized meal plans, with shopping lists and recipes, with strength training designed to increase lean muscle tissue and decrease body fat. Biometrics programs conform to the standards of AHA, ADA, and ACSM and yield substantial profitability, high client satisfaction, membership retention and membership sales. The programs are turn-key, with marketing materials, training and promotional items, and yield results for your clients and significant revenue to your business. Contact: BIOMETRICS Nutrition & Fitness; 15825 Shady Groove Rd., Suite 10, Rockville, MD 20850; phone: 866-246-1922; fax: 240-683-6312;;
Circle No. 101 or visit


Island Oasis announces its newest merchandising kit, “The Good For You Smoothie.” Establishments are constantly seeking new ways to produce higher profits while meeting the needs of their health-conscious consumers. Island Oasis smoothies can be used as a breakfast offering, anytime meal replacement or a mid-day pick-me-up. Smoothies are a quick, nutritious and an easy way to get important servings of fruit and vegetables a day. Island Oasis designed this kit that includes bib aprons, stickers, static clings, a counter mat and an easel back poster to help establishments increase sales and profits while continuing to promote healthy beverage alternatives. Contact: Island Oasis, 141 Norfolk St., Walpole, MA 02081; phone: 800-777-4752;
Circle No. 102 or visit


MindFX Science designs and develops all-natural, performance-enhancing supplements for the mind, body and gamer. The line-up offers increased concentration, faster reaction time and relaxation for people who have jobs or hobbies that require mental agility and precise hand-to-eye coordination. MindFX Science's products have a blend of vitamins, minerals, fatty acids and amino acids to keep the body's mental functions at an efficient level. The supplements are made of all natural herbs found in over-the-counter energy supplements, including ginseng, guarana and ginko biloba. MindFX Science supplements will be sold online. Contact: MindFX Science, 1900 Avenue of the Stars, Suite 200, Los Angeles, CA 90067,
Circle No. 103 or visit


Optimum Nutrition offers a revolutionary new product that is designed to boost the protein levels of your favorite foods and beverages — 100 percent ANY WHEY PROTEIN. It consists of a highly instantized and virtually tasteless whey protein blend with no artificial flavors, colors or sweeteners. Just one scoop increases the protein content of your food by 17 grams. Now you can enjoy those foods you've been avoiding thanks to 100 percent ANY WHEY. Contact: Optimum Nutrition, 600 N. Commerce St., Aurora, IL 60504; phone: 630-236-0097;
Circle No. 104 or visit

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