Club Industry is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Bally Acquires George Brown Centers

Bally Total Fitness enters the fifth largest market in California with acquisition.

FRESNO, Calif. - Bally Total Fitness has entered the Fresno, Calif., market with the acquisition of seven George Brown fitness centers, including one club operating in the San Francisco Bay area.

The six Fresno clubs will operate under the Bally Total Fitness name, while the Bay area club will be converted to Bally's upscale "Pinnacle Fitness" brand. Currently, Bally now operates 13 clubs in the Bay area, a market it entered a year ago.

Lee Hillman, Bally's president and CEO, believes that this acquisition will immediately contribute to the chain's earnings. He pointed out that Fresno is currently the fifth largest market in California, making it a prime area for growth.

Bally has opened or acquired 33 new fitness centers since Jan. 1, and plans to add several more before the end of 1999.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.