East Bank Club and VIDA Fitness: Two Health Club Brands Share Their Diversity Efforts

Successful businesses are diverse at all levels of the business. Diane Best, director of club operations at East Bank Club, and Michaela Brown, regional group fitness manager at VIDA Fitness, share the concerted effort their companies are making to lift up people of color, offering resources, training and mentorships that have helped them to create a diverse mid and upper management team. They share how their efforts have impacted their bottom line and how you can do the same. The session is moderated by Lee Robinson, director of business development at Les Mills, which was a sponsor. 

This video is from Club Industry's Future of Fitness virtual event March 9-10, 2021. More sessions from this free event can be viewed on-demand by going here.