Keyword: Blog

Since I started covering the fitness industry more than 16 years ago, I’ve seen first hand that this industry is full of people who care and go out of their way to help others. That was brought home to me this year with our brand ambassadors. They put in many hours visiting health clubs in their cities to share details about the Club Industry Show, sending out emails to their contacts and posting information about the show to social media. On top of that, they all offered great presentations at this year's event.
Existing in a vacuum in the fitness industry with little guidance from others can lead to burnout, feelings of helplessness and bad decisions. But support is out there if you know where to find it. The Club Industry Show is a good place to start—a place where experts come to share their wisdom and where networking events exist for you to create that network of peers who can help guide you through tough times.
The United States spends $2.7 trillion annually on healthcare expenditures. Of that amount, 86 percent is spent on people with chronic and mental health conditions, according to the U.S. Centers for Disease Control. By almost anyone’s standards, that number is tragic. By the fitness industry standards, that number is an embarrassment. Why aren’t we as an industry doing more to make a dent in this? Especially when this statistic shows that there is tremendous opportunity for our industry in this 86 percent.
Retention is always a hot topic, which is why the Club Industry Show is devoting 12 sessions to retention at this year’s Club Industry Show Oct. 24-26 at the Hilton Chicago. This year, we are excited that Paul Brown, regarded as an expert on member retention, exercise adherence and brand loyalty, will be one of the presenters on this topic.
Jennifer Urmston Lowe, underwriting supervisor, national account manager, and marketing manager for Sports & Fitness Insurance Corp., has always been a big supporter of Club Industry and the Club Industry Show. In fact, she’s such a supporter of the event that her company is sponsoring the show floor happy hour (along with sponsor TMI Sustainable Aquatics) being held at the Club Industry Show from 3 p.m. to 4:30 p.m. in the exhibit hall of the Hilton Chicago on Oct. 25. (Yes, and when we say happy hour, we mean there will be alcohol.)
Nearly 100 health and wellness experts are presenting at this year's Club Industry Show (Oct. 24-26, Hilton Chicago). Their sessions span nine pertinent conference tracks—marketing, programming, management and leadership, active training, personal training, trends and technology, wellness, retention and sales—that directly address your needs in successfully operating a fitness business in today's turbulent market.