Keyword: Blog

Club Industry's latest Master Class Series webinar addresses the ubiquitous challenge of retention through the lens of member experience. The latter concept can be just as difficult to understand as the former. Each health club member is unique, and not all members voice their concerns. Sometimes, they'll suddenly stop visiting or cancel their membership outright—leaving operators confused and searching for the point of disconnect.
Sometimes we don’t realize the impact that one suggestion or invitation can have on a person. I was reminded of this last month when I attended the Bash for Augie’s Quest at the IHRSA conference in San Diego. (This year’s Bash raised almost $1.9 million for ALS research.) It was at this same event three years ago that Kevin McHugh, COO of the Atlantic Club, made a simple request of me: Join the Atlantic Club team to run the Brooklyn Rock ‘n' Roll Half Marathon to raise money for ALS research as part of TeamQuest4ALS.
One of Club Industry’s goals is to inform and educate the fitness industry not just about the news but also about how to better operate their businesses. That’s why we were excited when Maria Turco asked us to take over the former New Paradigm Partners webinar series. If you have been a viewer of these webinars, you already know the great content that Turco and her team at New Paradigm Partners packed into their monthly (and sometimes bi-monthly) webinars.