Keyword: Blog

CHICAGO - Anywhere from two to one million (or more) cicadas converged on a nondescript park with a colorful children’s play apparatus somewhere in Chicago to witness Scott Dikkers, co-founder of The Onion, record a video sharing why members of the fitness community should come to the Club Industry Show to hear him offer the keynote presentation at 9 am on Oct. 10 at the Hilton Chicago. (Watch the video below.)
With the growing competitive pressures that you face today—whether you are a commercial club, studio, YMCA, JCC, university rec center or a parks and rec facility—keeping the members that you have has become even more important, especially as new options allow people to pick and choose classes at any facility they want without being a member. Your success is dependent on how well you can engage members and keep them returning.
The ability to meet members where they are—often outside their club's four walls—is imperative to a fitness business's success in 2019 and beyond, according to Myzone COO Mike Leveque. For example, a reward-focused mobile app can add genuine value to a member’s bike ride or trail run, Leveque said in the latest installment of The Club Industry Podcast: The Motionsoft Technology Summit Edition. Gone are the days of waiting around for members to walk through your club's doors. Today, business owners must be proactive so their clubs become an integral part of each member’s routine and, more importantly, play a key role in delivering the reward of fitness.
The biggest pitfall of digital marketing is the increased likelihood that marketers will forget about the human element, according to Katie Bossie, senior business manager for health and fitness at Listen360. Simply put, a health club's member and employee bases are its biggest marketing assets, Bossie said in the latest installment of The Club Industry Podcast: The Motionsoft Technology Summit Edition. If members of either group are happy or unhappy, their attitudes and praises or complaints will serve, in effect, as a marketing campaign for your business.