There’s an old saying: “Sometimes you win, sometimes you learn.” Is failure part of your wellness business or health club’s online marketing strategy? If not, you’re missing out on crucial learning and innovation opportunities.
Instagram is a great social media platform for your club to share the feeling of what it’s like to be a member. It’s spontaneous, casual, honest, raw, and live. Just remember: the key rules of effective marketing still apply.
The millennial generation spans more than 20 years, so generalizing how to reach this market is not recommended anymore than generalizing marketing to any other generation. Instead, you must segment this generation as you would any other.