Technology Takes Center Stage in the Future of Fitness

Technology's role in the fitness business is one of the main themes of Club Industry's next Future of Fitness virtual event. Check out some of the technology sessions you shouldn't miss at this free event.(Photo by Pekic/iStock/Getty Images Plus.)

It’s no secret that technology’s role in fitness has grown during the past decade and even more so in 2020 with the growth of virtual training due to temporary gym and studio closures from the COVID-19 crisis.

For that reason, technology and its role in fitness is one of the main themes at Club Industry’s next Future of Fitness virtual event March 9-10. Check out these sessions, which are offered for free by registering here for the event.

Hybrid Gym Models That Are Working  

Learn from these gym operators who have implemented a hybrid model that includes online training and in-club training. Discover how they are pricing their offerings, what has worked and what hasn’t, how their model is being received and more.  

Moderator: Adam Zeitsiff, CEO, Intelivideo 

Panelists: 

Matt Clifford, owner, Gold’s Gym DC Metro 

Felicia Alexander, chief revenue officer, Title Boxing Club, and co-founder and president BoxUnion Studio

Omar Yunes, CEO, 54D

Fred Helou, CEO, Vagaro 

How Technology Is Shaking Up the Fitness Industry

Technology, including artificial intelligence and machine learning, are shaking up the fitness industry. Find out some of the ways technology will continue to expand the opportunities for health club operators and how to prepare to take advantage of these opportunities.  

Presenters:  

Sunil Rajasekar, president and CTO, Mindbody 

Nick Cross, CEO and founder, Motionvibe 

Leading the Way: Delivering the Total Fitness Experience through Member Centricity and Hybridization 

As members seek a more holistic and personalized experience, clubs will need to embrace a growth mindset and think about how to bring capabilities and technology together to create a Total Fitness Experience. Join ABC Fitness Solutions and guest speakers Amanda Tikalsky from Wisconsin Athletic Club and Ryan Utsman from UFC GYM and hear how they have led the way in delivering member centricity and hybridization to create a premium brand experience. 

Moderator: Kelly Card, chief engagement officer, ABC Fitness Solutions 

Panelists: 

Amanda Tikalsky, personal trainer, Wisconsin Athletic Club 

Ryan Utsman, vice president of business Development, UFC GYM

Change Management Strategies to Ensure Successful Technology Adoption 

In this panel, moderator Emmett Williams will spend time diving into technology and its relationship with the fitness industry, digging into the forces at play when it comes to adoption of technology by both staff and member cohorts. With a tomorrow that certainly calls for more tech, not less, how do we adapt and adopt? 

Moderator: Emmet Williams, partner and CEO (Asia Pacific), Myzone

Panelists:

Kate Golden, director of health and wellness operations, Newtown Athletic Club 

Andy Peat, chief product officer, Lift Brands Inc. 

Doris Thews, CEO, Team Thews Fitness 

Why What You Do with Your Data Is More Important Now Than Prior to COVID-19  

Data is now even more vital to determining the direction of your business, but data is only good if you know what to do with it in the changing industry. Find out how to look at your data in new ways and in the new business, health and social environments so you can make smart decisions about your company’s future.  

Moderator: Al Noshirvani, co-founder, Motionsoft

Panelists:

Steve Wild, founder and CEO, LifeSport Tennis & Athletic Clubs

Mike Leveque, CEO of the Americas and group COO, Myzone 

Garrett Marshall, president of fitness streaming, Xponential Fitness

Enhance and Equip the Hybrid Member Experience 

The exponential growth of virtual fitness is a benefit to the brick-and-mortar industry, not a detriment. Now your members have hybrid access to their choice of in-person and virtual programming that compliments their lifestyle and schedule. This helps members maintain workout consistency and ultimately leads to better member retention. In this session we will offer a quick solution on how to become the hero for your hybrid members by offering services and support to further equip their home workouts. 

Presenter: Elisabeth Fouts, education coordinator, Power Systems 

Make sure to register here to get these insights and more.

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Technology’s importance to the future of the fitness industry is evident in the number of technology panels at the Future of Fitness virtual event.

COVID-19 not only impacted 2020 fitness industry revenue, but it also caused more than 1.4 million people to lose their jobs in the industry.

These industry leaders and innovators will share insights on how COVID-19 has impacted the business and where the industry is moving into the future.