The LAB's Michael Piercy Talks about Retaining Members and Building a Strong Culture

Michael Piercy
(Photo courtesy Michael Piercy.)
If you're interested in retaining members and building a stronger culture at your health club, the second episode of The Club Industry Podcast is a must-listen.
For this episode, we sat down with Michael Piercy, owner of The LAB, at the October 2018 Club Industry Show in Chicago. Piercy is an ambassador for Under Armour and TRX and was the 2017 IDEA Personal Trainer of The Year Award, in addition to operating his New Jersey-based sports studio.
In this episode, Piercy explores how club culture drives retention, the challenges of opening and operating a successful studio and how HIIT and group exercise trends are influencing both equipment vendors and big box clubs.

This episode is sponsored by Myzone and features a bonus interview about tech trends with Myzone President Emmett Williams.

You can stream or download the episode at Club Industry's SoundCloud page ( Be sure to download the SoundCloud app on your Apple or Android device for offline listening.

In case you missed it, revisit our first podcast episode with Retro Fitness founder Eric Casaburi. In this episode, Casaburi discusses how technology affects clubs, club-within-a-club strategies, the role of wellness in the industry and advice for entrepreneurs.

The Club Industry Podcast's monthly episodes share in-depth interviews with influential executives from all corners of the health and wellness industry.

In April, look for episode three featuring Josh York and Dawn Weiss, the owner and chief marketing officer of GYMGUYZ.

Let us know what you think of the podcast on FacebookTwitterLinkedInInstagram and YouTube. Use the hashtag #ClubIndustryPodcast

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