Previously, Club Industry shared some of the technology sessions that will be occurring next week at Club Industry’s Future of Fitness virtual event (March 9-10), but since then, we’ve finalized some more sessions, so we’re highlighting all the technology and hybrid fitness sessions now available to you in this free virtual event along with the four networking break discussions. Make sure to sign up by going here.
The Game Has Changed. What Are the New Rules of Engagement?
Today, engaging members is the holy grail for every single club operator, regardless of the size. Join us for this live session with global fitness brand Freemotion and technology-powered ROR Partners as they dissect the rules of engagement. You will get the chance to be part of a global pilot.
Chris McGill, vice president of global sales, Freemotion
Jeff Esswein, vice president of strategic accounts, Freemotion
Tom Lapcevic, executive chairman, ROR Partners
Greg Dowd, CEO, ROR Partners
Cheryl Barnett, chief growth officer, ROR Partners
(This session is followed by a live 15-minute Zoom networking break discussion on this same topic.)
Leading the Way: Delivering the Total Fitness Experience through Member Centricity and Hybridization
As members seek a more holistic and personalized experience, clubs will need to embrace a growth mindset and think about how to bring capabilities and technology together to create a Total Fitness Experience. Join ABC Fitness Solutions and Amanda Tikalsky from Wisconsin Athletic Club and Ryan Utsman from UFC GYM to hear how they've led the way in delivering member centricity and hybridization to create a premium brand experience.
Moderator: Kelly Card, chief engagement officer, ABC Fitness Solutions
Amanda Tikalsky, personal trainer, Wisconsin Athletic Club
Ryan Utsman, vice president of business development, UFC GYM
Why What You Do with Your Data Is More Important Now Than Prior to COVID-19
Data is now even more vital to determining the direction of your business, but data is only good if you know what to do with it in the changing industry. Find out how to look at your data in new ways and in the new business, health and social environments so you can make smart decisions about your company’s future.
Moderator: Al Noshirvani, co-founder, Motionsoft
Steve Wild, CEO and founder, LifeSport Tennis & Athletic Clubs
Mike Leveque, CEO Americas and Group COO, Myzone
Garrett Marshall, president, fitness streaming, Xponential
Two Quick Hits to Convert More Members
Turning more interest into memberships (and upsells!) is critical this year, and there are two things you could be doing right now to multiply growth for your business. Join ABC Fitness Solutions and learn two quick hits to make an impact within 30 days.
Brian Ameluxen, global director for GymSales, powered by ABC Fitness Solutions
Priyanka Kalia, product director, ABC Fitness Solutions
In addition to the technology sessions noted above, the event will feature several sessions about hybridization and online content:
How Technology Is Shaking Up the Fitness Industry
Technology, including artificial intelligence and machine learning, are shaking up the fitness industry. Find out some of the ways technology will continue to expand the opportunities for health club operators and how to prepare to take advantage of these opportunities.
Sunil Rajasekar, president and CTO, Mindbody
Nick Cross, CEO and founder, Motionvibe
Change Management Strategies to Ensure Successful Technology Adoption
The panel will dive into technology and its relationship with the fitness industry, digging into the forces at play when it comes to adoption of technology by both staff and member cohorts. With a tomorrow that certainly calls for more tech, not less, how do we adapt and adopt?
Moderator: Emmet Williams, partner and CEO (Asia Pacific), Myzone
Kate Golden, director of health and wellness operations, Newtown Athletic Club
Andy Peat, chief product officer, Lift Brands Inc.
Doris Thews, CEO, Team Thews Fitness
Creating Online Content Your Members Want While Generating Revenue You Want
These club operators will share how they are creating their own content for online and virtual workouts while also using content created by outside providers to serve their members and potential members best. They will share how to generate revenue from this.
Moderator: PJ Taei, founder and president, Uscreen
Garrett Marshall, president, fitness streaming, Xponential
Jarrod Saracco, COO, World Gym
Jessica Crandall Isle, marketing manager, Active Wellness
Framers Around the World Get Fisikal Thanks to a New 360 Degree Digital Integration
Even enforced facility closures induced by a global pandemic could not put the brakes on one of London’s most innovative fitness brands. Instead of retreating into hibernation and waiting for the pandemic to pass, Pip Black and Joan Murphy, co-founders of FRAME, breathed new life and functionality into their digital offer to enable Framers both at home and around the world to access their world-renowned class program. Black will show how her brand refused to give in to the challenges of COVID. Using the pandemic as a catalyst to create an awesome digital experience that not only connects its global community of Framers, Frame created a platform that enables limitless growth and opportunity both during and beyond the pandemic.
Rob Lander, founder, Fisikal
Pip Black, co-founder and chief creative officer, Frame
Hybrid Gym Models That Are Working
Learn from these gym operators who have implemented a hybrid model that includes online training and in-club training. Discover how they are pricing their offerings, what has worked and what hasn’t, how their model is being received and more.
Moderator: Adam Zeitsiff, CEO, Intelivideo
Matt Clifford, president, CEO and managing partner, Gold’s Gym DC Metro
Felicia Alexander, co-founder and president, BoxUnion, and chief revenue officer, Title Boxing Club
Omar Yunes, managing partner, 54D
Fred Helou, CEO, Vagaro
Enhance and Equip the Hybrid Member Experience
The exponential growth of virtual fitness is a benefit to the brick-and-mortar industry, not a detriment. Now your members have hybrid access to their choice of in-person and virtual programming that compliments their lifestyle and schedule. This helps members maintain workout consistency and ultimately leads to better member retention. In this session we will offer a quick solution on how to become the hero for your hybrid members by offering services and support to further equip their home workouts.
Presenter: Elisabeth Fouts, education coordinator, Power Systems
10-Minute Takeaways: Relevancy and Competition in 2021 Plus Seizing the Opportunity in Hybrid Fitness
In the first 10 minutes of this session, find out how technology can help you gain or retain your competitive edge. Discover best practices for rising above your competition using online video streaming and technology. In the second 10 minutes, learn about the opportunities available to club operators in 2021 related to incorporating virtual fitness into your solutions to seamless engage members no matter where they are.
PJ Taei, founder and president, Uscreen
Armin Krienke, director of business development, FitnessOnDemand
Glen Taylor, owner, Fitness Matters
In addition to these sessions, the Future of Fitness event offers four 15-minute breaks during which you can join in on discussions in Zoom Q&As on the following topics:
10:15 a.m. – 10:30 a.m. EST: The Hybrid Model Is Here to Stay (Sponsored by Fisikal)
9:55 a.m. – 10:15 a.m. EST: Engagement 2.0 (Sponsored by Les Mills and Intelivideo)
10:15 a.m. - 10:30 a.m. EST: Attract New Members with the Right Disinfection Process (Sponsored by Strategic Clean America)
12:00 p.m. – 12:15 p.m. EST: The Game Has Changed. What Are the New Rules of Engagement (Sponsored by Freemotion)
You can only hear these experts on these topics by registering for the free event here.