Fitness Technology, Part Deux: Even More Tech Information at Your Fingertips

Technology’s importance to the future of the fitness industry is evident in the number of technology, data and online fitness content panels and presentations that are on the slate at next week’s Future of Fitness free virtual event. Find out which sessions you shouldn’t miss to ensure you keep your members engaged at home and in your facility. (Photo by Nattakorn Maneerat/iStock/Getty Images Plus.)

Previously, Club Industry shared some of the technology sessions that will be occurring next week at Club Industry’s Future of Fitness virtual event (March 9-10), but since then, we’ve finalized some more sessions, so we’re highlighting all the technology and hybrid fitness sessions now available to you in this free virtual event along with the four networking break discussions. Make sure to sign up by going here.

The Game Has Changed. What Are the New Rules of Engagement?

Today, engaging members is the holy grail for every single club operator, regardless of the size. Join us for this live session with global fitness brand Freemotion and technology-powered ROR Partners as they dissect the rules of engagement. You will get the chance to be part of a global pilot.


Chris McGill, vice president of global sales, Freemotion

Jeff Esswein, vice president of strategic accounts, Freemotion

Tom Lapcevic, executive chairman, ROR Partners

Greg Dowd, CEO, ROR Partners

Cheryl Barnett, chief growth officer, ROR Partners

(This session is followed by a live 15-minute Zoom networking break discussion on this same topic.)

Leading the Way: Delivering the Total Fitness Experience through Member Centricity and Hybridization 

As members seek a more holistic and personalized experience, clubs will need to embrace a growth mindset and think about how to bring capabilities and technology together to create a Total Fitness Experience. Join ABC Fitness Solutions and Amanda Tikalsky from Wisconsin Athletic Club and Ryan Utsman from UFC GYM to hear how they've led the way in delivering member centricity and hybridization to create a premium brand experience. 

Moderator: Kelly Card, chief engagement officer, ABC Fitness Solutions


Amanda Tikalsky, personal trainer, Wisconsin Athletic Club 

Ryan Utsman, vice president of business development, UFC GYM

Why What You Do with Your Data Is More Important Now Than Prior to COVID-19  

Data is now even more vital to determining the direction of your business, but data is only good if you know what to do with it in the changing industry. Find out how to look at your data in new ways and in the new business, health and social environments so you can make smart decisions about your company’s future.  

Moderator: Al Noshirvani, co-founder, Motionsoft


Steve Wild, CEO and founder, LifeSport Tennis & Athletic Clubs

Mike Leveque, CEO Americas and Group COO, Myzone 

Garrett Marshall, president, fitness streaming, Xponential

Two Quick Hits to Convert More Members 

Turning more interest into memberships (and upsells!) is critical this year, and there are two things you could be doing right now to multiply growth for your business. Join ABC Fitness Solutions and learn two quick hits to make an impact within 30 days. 


Brian Ameluxen, global director for GymSales, powered by ABC Fitness Solutions

Priyanka Kalia, product director, ABC Fitness Solutions

In addition to the technology sessions noted above, the event will feature several sessions about hybridization and online content:

How Technology Is Shaking Up the Fitness Industry

Technology, including artificial intelligence and machine learning, are shaking up the fitness industry. Find out some of the ways technology will continue to expand the opportunities for health club operators and how to prepare to take advantage of these opportunities.  


Sunil Rajasekar, president and CTO, Mindbody 

Nick Cross, CEO and founder, Motionvibe 

Change Management Strategies to Ensure Successful Technology Adoption 

The panel will dive into technology and its relationship with the fitness industry, digging into the forces at play when it comes to adoption of technology by both staff and member cohorts. With a tomorrow that certainly calls for more tech, not less, how do we adapt and adopt? 

Moderator: Emmet Williams, partner and CEO (Asia Pacific), Myzone 


Kate Golden, director of health and wellness operations, Newtown Athletic Club 

Andy Peat, chief product officer, Lift Brands Inc. 

Doris Thews, CEO, Team Thews Fitness 

Creating Online Content Your Members Want While Generating Revenue You Want  

These club operators will share how they are creating their own content for online and virtual workouts while also using content created by outside providers to serve their members and potential members best. They will share how to generate revenue from this. 

Moderator: PJ Taei, founder and president, Uscreen


Garrett Marshall, president, fitness streaming, Xponential 

Jarrod Saracco, COO, World Gym

Jessica Crandall Isle, marketing manager, Active Wellness

Framers Around the World Get Fisikal Thanks to a New 360 Degree Digital Integration

Even enforced facility closures induced by a global pandemic could not put the brakes on one of London’s most innovative fitness brands. Instead of retreating into hibernation and waiting for the pandemic to pass, Pip Black and Joan Murphy, co-founders of FRAME, breathed new life and functionality into their digital offer to enable Framers both at home and around the world to access their world-renowned class program. Black will show how her brand refused to give in to the challenges of COVID. Using the pandemic as a catalyst to create an awesome digital experience that not only connects its global community of Framers, Frame created a platform that enables limitless growth and opportunity both during and beyond the pandemic.


Rob Lander, founder, Fisikal

Pip Black, co-founder and chief creative officer, Frame

Hybrid Gym Models That Are Working  

Learn from these gym operators who have implemented a hybrid model that includes online training and in-club training. Discover how they are pricing their offerings, what has worked and what hasn’t, how their model is being received and more.  

Moderator: Adam Zeitsiff, CEO, Intelivideo


Matt Clifford, president, CEO and managing partner, Gold’s Gym DC Metro 

Felicia Alexander, co-founder and president, BoxUnion, and chief revenue officer, Title Boxing Club

Omar Yunes, managing partner, 54D

Fred Helou, CEO, Vagaro 

Enhance and Equip the Hybrid Member Experience 

The exponential growth of virtual fitness is a benefit to the brick-and-mortar industry, not a detriment. Now your members have hybrid access to their choice of in-person and virtual programming that compliments their lifestyle and schedule. This helps members maintain workout consistency and ultimately leads to better member retention. In this session we will offer a quick solution on how to become the hero for your hybrid members by offering services and support to further equip their home workouts. 

Presenter: Elisabeth Fouts, education coordinator, Power Systems 

10-Minute Takeaways: Relevancy and Competition in 2021 Plus Seizing the Opportunity in Hybrid Fitness

In the first 10 minutes of this session, find out how technology can help you gain or retain your competitive edge. Discover best practices for rising above your competition using online video streaming and technology. In the second 10 minutes, learn about the opportunities available to club operators in 2021 related to incorporating virtual fitness into your solutions to seamless engage members no matter where they are.


PJ Taei, founder and president, Uscreen 

Armin Krienke, director of business development, FitnessOnDemand 

Glen Taylor, owner, Fitness Matters

In addition to these sessions, the Future of Fitness event offers four 15-minute breaks during which you can join in on discussions in Zoom Q&As on the following topics:

March 9

10:15 a.m. – 10:30 a.m. EST: The Hybrid Model Is Here to Stay (Sponsored by Fisikal)

March 10

9:55 a.m. – 10:15 a.m. EST: Engagement 2.0 (Sponsored by Les Mills and Intelivideo)

10:15 a.m. - 10:30 a.m. EST: Attract New Members with the Right Disinfection Process (Sponsored by Strategic Clean America)

12:00 p.m. – 12:15 p.m. EST:  The Game Has Changed. What Are the New Rules of Engagement (Sponsored by Freemotion)

You can only hear these experts on these topics by registering for the free event here.

Suggested Articles:

COVID-19 is still a concern to many consumers, but 80 percent are open to returning to gyms.

During the COVID-19 pandemic, both people who were already active and those who were new to exercise increased their physical activity levels.

Equinox Holding Co. is looking at several funding options, including going public through special purpose acquisition companies.