Star Trac Launches Consumer Line

Denver — Star Trac recently debuted its new line of consumer products branded under the name ST Fitness. The ST Fitness products were developed by adapting commercial products for the consumer market. Star Trac began expanding into the consumer market in 2007, introducing the S Series light commercial/consumer cardio products.

ST Fitness' cardio offerings include four new treadmills, Stridewell recumbent ellipticals, total body trainers, and upright and recumbent bikes. The strength line includes functional choices, including a Techtower and a Smith machine, as well as several benches and functional racks.

The line was a natural progression, says Steve Nero, president. Next year, the company plans to add to the ST Fitness product portfolio, as well as offer an expanded line of Spin bikes.

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