Star Trac Gets Real with Shaq's Big Challenge

IRVINE, CA — Weight-loss reality shows aren't just for adults anymore. The new youth fitness reality television program “Shaq's Big Challenge” debuted June 26 on ABC and draws attention to the youth obesity epidemic in the United States. Star Trac donated cardiovascular equipment for the show, including Pro Series treadmills and steppers, for the filming at the YMCA of Broward County in Hollywood, FL.

Children on the show also received a Star Trac Pro Series stepper for use in their homes.

“We at Star Trac are proud to support ‘Shaq's Big Challenge’ and to provide opportunities for these young people to develop lifelong habits for health and fitness,” says Randy Bergstedt, vice president of marketing for Star Trac. “It is exciting for us to be a part of such a fantastic project and to positively impact the lives of these youth. We hope they will continue their healthy habits in the future and influence those around them to make a healthy lifestyle a priority.”

Four-time NBA champion Shaquille O'Neal hand-picked his “dream team” of experts to create the challenge, which is designed to help transform six obese middle school youngsters from Florida into healthy, fit kids — and, along the way, demonstrate how communities nationwide can help fight childhood obesity. O'Neal and his team go into the children's homes and schools and meet with local school and government officials to develop and implement a wellness program for the children of the community as well as for the entire state of Florida.

TAGS: News
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