Interactive Fitness Holdings Buys Expresso

SUNNYVALE, CA — Interactive Fitness Holdings (IFH) announced last month that it acquired the assets and intellectual property of Expresso Fitness. The purchase is part of IFH's strategy to acquire, organize and deliver interactive fitness systems to commercial customers, the company said. The products are being relaunched as the Expresso line by Interactive Fitness Holdings. IFH, founded this year, said its first priority is to develop and deliver support services for the installed base of Expresso products. Brian Button, CEO of IFH, said that the company will maintain the networked servers at, which provides bike connectivity, and that there will be no interruption of services. Mark Urlage, IFH vice president of sales, said special pricing on service plans for Expresso's customer base will be offered until Dec. 31 during the transition to IFH.

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