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Acquisition Expands Motionsoft's Client Base

Silver Spring, Md — Motionsoft has received encouraging responses to its acquisition of Conexion, according to Motionsoft CEO Al Noshirvani. The Silver Spring, MD-based club management solutions provider announced the acquisition of both Baltimore-based Conexion and Conexion Tan last month. Terms of the deal were not disclosed.

“The feedback we have received from customers, prospects and the industry at-large has been tremendous,” Noshirvani says. “The most exciting piece of news is with regard to our sales volume.”

The acquisition expands the company's client base to more than 1,500 health and fitness clubs, hospital and corporate wellness centers, university-based facilities and tanning salons worldwide. It also more than doubles Motionsoft's annual operating revenues, according to a company press release.

Noshirvani says that Motionsoft's variety of services prompted more than 160 locations to choose Motionsoft between June 1 and late July.

“The combination of Motionsoft and Conexion provides us greater access to industry know-how and capital funds which, in turn, solidifies our promise to deliver premium club management solutions — from software, financial services, and beyond,” Noshirvani says. “Clients will continue to find Motionsoft as an organization that develops tailored solutions able to meet specific client requirements allowing for greater flexibility and control of their businesses.”

Noshirvani will remain as Motionsoft CEO. Conexion CEO Benson Fine was appointed Motionsoft's chairman of the board. The rest of the management team of the combined organization, which will market under the Motionsoft brand, includes senior managers and executives from both companies.

Conexion had specialized in club management software, accounts receivables and financial services programs.

“Like Conexion, Motionsoft has served the health and wellness industry for over 25 years,” Fine says. “Our companies are synergistic. Our management teams, products and services offerings, and commitment to excellent service make this pairing particularly advantageous to our clients and the entire industry.”

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