Sixty-two percent of Americans surveyed said preventative health and wellness activities would be the last thing they cut back on in a recession, according to a survey by Wakefield Research in conjunction with Restore Hyper Wellness, Austin, Texas.
In fact, 62 percent of the 2,000 U.S. adults surveyed said they are willing to limit their social life and going to bars and concerts to continue to afford preventative health and wellness activities.
The results are part of Restore Hyper Wellness’ first annual report on wellness. Founded in 2015, Restore is a provider of proactive wellness services. The report was done to benchmark a new category of care—hyper wellness, which Restore promotes as being grounded in nine elements: oxygen, hydration, nourishment, cold, heat, light, movement, rest and connection.
Fifty-four percent of those surveyed said that preventive health measures were a part of their routines, and 85 percent would be willing to try a wellness activity, service or product,
Twenty-five percent of those surveyed who engage in preventative health and wellness activities say they couldn’t go a full week without their health and wellness routine before experiencing negative mental and/or physical effects.
Sixty-three percent said investing in wellness activities, services or products can help them save money in the long-term while 83 percent said that they believe cutting back on their health and wellness services to save money would cost them more in the long term.
The report showcases how consumers are adopting wellness services, products and solutions, and further sheds a light on how they can proactively optimize their body and mind, no matter what stage they are in their health journey, according to Restore Hyper Wellness.
“As part of our ongoing commitment to providing accessible proactive care methods to the nation, we wanted to better understand how consumers are viewing health and wellness and how they integrate it into their lives,” said Jim Donnelly, Restore’s CEO and co-founder. “We not only learn those behaviors through the report, but also categorize those modalities and introduce hyper wellness as an extension and complement to the traditional healthcare industry. We are excited to continue this report and use it to ensure that we are providing the best, most effective experience to our members that reflects consumer trends.”
Despite a pending recession, more than half of those surveyed said they would be willing to ditch their store bought cup of coffee to continue to afford their current health and wellness activities and products.
“In my practice, I’ve found that feeling your best and reaching your full potential requires integrating medical care with proven practices in Hyper Wellness and human performance,” said Richard Joseph, MD, Restore Medical Advisory Board member. “As consumers continue to explore wellness modalities that support proactive health, it’s no surprise that many consumers are factoring this into their household budgets. I expect to continue to see greater adoption as the greater public prioritizes their health.”
Although consumers are prepared to tighten their purse strings to continue health and wellness activities, timing around when to adopt those services is divided by generation. On average, people believe that turning 30 is when they need to start thinking about their health, but Gen Z thinks it’s best to start focusing on proactive wellness at age 22, while Millennials are looking at an average age of 26.
Further, 47 percent of respondents view aging and sickness as inevitable and feel hopeless to prevent them. That number is higher among Gen Z (54 percent) and Millennials (56 percent).
Given this prevailing mood, hyper wellness could fuel a proactive, positive health mindset and provide a greater sense of control and hope, according to Restore Hyper Wellness.
To download the full report, click here.