Title Boxing Club, Santa Monica, California, signed its first international deal, expanding the brand to nine countries: Bangladesh, Cambodia, Indonesia, Nepal, New Zealand, Philippines, Singapore, South Korea and Thailand.
As the largest deal in Title’s history, the agreement puts the brand on the fast track to its development goal of having 300 clubs open by 2025.
Four existing clubs in Bangladesh, Indonesia, Philippines and Singapore should be operating under the Title name by end of year, the company said. These clubs will be completely re-branded to Title Boxing Clubs in first quarter 2023 with additional clubs transitioning throughout the year.
“This international deal allows us to bring authentic boxing fitness to the masses,” said Todd Wadler, CEO of Title Boxing Club and co-founder of BoxUnion, which purchased Title Boxing Clubs in January 2021. “We have made a lot of improvements to our system throughout the last 22 months, and this momentous agreement is just one of the results to come out of our work. This is a pivotal moment for the brand that will project us into a new era.”
Hurst Kopp, a military veteran who has managed professional boxers and mixed martial artists, will be the master franchise representative. Kopp spent time working in big tech before pursuing a career within the boxing industry in southeast Asia.
“Having worked in international business development for the last decade, I really understand how these countries perceive fitness,” said Kopp. “The relationships I’ve built during this time played a role in bringing this deal to life. I have also surveyed the landscape and completed extensive research on these economies coupled with boots-on-the-ground-efforts to ensure Title Boxing Club was the right brand.”
Asia has experienced revenue growth in the health and fitness market in recent years, with a nearly 25 percent increase from 2021 to 2022, according to Statista.
“Currently, there are some concepts that allow you to punch some bags as a side workout, but it’s far from the true authentic boxing workout that is Title,” Kopp said. “These countries are a few years behind the U.S. in terms of innovation, so the boom of studio concepts is just beginning.”
Title Boxing Clubs has more than 130 clubs in the United States as well as its digital subscription service, TITLE Boxing Club On Demand on which members can work out anytime, anywhere.