Retro Fitness Launches New Club Concept

Retro Fitness, West Palm Beach, Florida, has launched a new health club concept with a focus on community, the fitness franchise company announced on March 3.

The first new concept opened in Tamarac, Florida, with other clubs scheduled to open throughout Florida, Texas, New Jersey and Massachusetts.

The 15,000 to 18,000-square-foot design is centered around community, inclusion, exercise, health and fitness, according to the company.

“Our new Retro Fitness health clubs show firsthand the transformation into a holistic brand that we are proud members resonate with beyond standard gym offerings,” Retro Fitness Chief Marketing Officer Victor Bao said in the announcement. “The redesigned space encourages a sense of community and member interaction, while offering enticing amenities that cater to mental health, nutrition and lifestyle enhancements.”

The concept was designed by Rudy Fabiano of Fabiano Designs, who is also a Retro Fitness franchisee.

The new design showcases an open floor plan and lighting to note different zones. It has a designated community area once members walk in the door with a community table that allows members to send a quick email after their workout, the Smoothie Bar, a Pro Shop and certified personal trainers available to customize their workouts.

In addition to the community area, members get access to the Retro Fitness app at no additional cost. On the app, they can track their fitness goals and take part in challenges, connect with third-party devices and gain access to exclusive videos of virtual Retro Fitness Cobra workouts, mental health series, Retro Fitness Kitchen and Retro Fitness Nutrition.

Memberships also include access to red light therapy, tanning booths and the Zen Den experience, which is a space for members to use the newest Human Touch massage chairs.

Each piece of equipment will have a QR code for users to scan and learn the different workouts each machine is capable of.