Largest Club Pilates Franchisee Gets $30 Million Investment

Spartan Fitness Holdings LLC, the largest franchise owner in the Club Pilates system for Xponential Fitness, received more than $30 million in investment from Snapdragon Capital Partners, according to an announcement from Snapdragon on April 10.

Snapdragon is a private equity investment firm focused on high-growth consumer companies and a founding investor in Xponential Fitness Inc.

The funds will initially be used to fuel Spartan’s Club Pilates expansion, as well as to acquire and build other health and wellness concepts.

Spartan opened its first Club Pilates in March 2019 in Frisco, Texas. Snapdragon and Spartan first partnered in June 2021, growing from six Club Pilates studios to 60 units in under two years. The company now operates studios in Texas, Florida, North Carolina, Ohio, Massachusetts, Missouri and Illinois. It has another 40 area development rights to be built. The company recently expanded into Hand & Stone and V/O Med Spa as it builds a multi-brand franchisee platform.

“We are excited to partner with Snapdragon, whose team has a strong track record of supporting and growing a wide range of category-defining consumer brands, as well as intimate knowledge of Xponential Fitness,” David Schuck, founder and CEO of Spartan, said in the announcement. “Their investment will accelerate our expansion as we build the market-leading multi-brand health and wellness franchisee platform.”

Snapdragon Managing Partner Mark Grabowski said: “Xponential is one of the strongest partners in franchising today, and David has been a top operator in the system for a number of years. We’re eager to support David’s vision for Spartan as the company continues to grow via new builds and acquisitions, while delivering a superior experience for consumers searching for health and wellness services.”