Gympass Acquires Trainiac

Gympass, New York, has acquired Trainiac, a Seattle-based one-on-one online personal training company, for an undisclosed price, Gympass announced. Trainiac will become Trainiac by Gympass.

The purchase will offer more personalization to the Gympass experience for customers of the corporate wellbeing platform, according to the announcement.

Since May 2020, Gympass has expanded its offering during the pandemic and secured a further $220 million in funding in June 2021, seeing more than 750,000 online personal training sessions booked by more than 50,000 unique users. 

Through Trainiac by Gympass, users will be paired with a certified coach to build a custom fitness program to be delivered in the app and enabling them to get the most out of Gympass’ network of partners. The trainer and user can then leverage in-app tools including video, text and voice messaging, workout schedules and further health-metric tracking, to create a personalized, effective and sustainable fitness solution, regardless of where the user is in their wellness journey, the company said. 

“We’re thrilled to add Trainiac to the Gympass family and see the acquisition as a pivotal decision to continue our growth as a business, whilst providing even more value to our users at a time where health and wellness are at the top of people’s priorities,” Cesar Carvalho, co-founder and CEO of Gympass, said in the announcement. “The complexity of modern life means that beyond access to venues, many users require additional support, accountability and motivation to remain committed to their fitness goals. This acquisition will help us to empower our customers to get the very best out of our network by bringing a new level of personalization to the Gympass experience and making one-on-one personal training more accessible than ever before.”

The Trainiac by Gympass offering will be made available for U.S. customers starting in early 2022, with a global rollout to progress through the remainder of the year. All Trainiac employees will be absorbed into Gympass’ employment, and a dedicated product team based in Seattle will be built to assist with product development and management. 

"Our goals are so closely aligned that it felt like the perfect opportunity,” Akshay Ahooja, CEO and co-founder of Trainiac, said in the release. “We've always aimed to help people create sustained, long-term wellness habits. We’ve found that working one-on-one with an expert is an incredibly powerful way to build healthy habits, and through Gympass, we’ll be able to expand our service to its massive and diverse audience and help them achieve their wellness goals.”