All participants at the Club Industry Executive Summit, Nov. 8-10 at the Gaylord Opryland Resort and Convention Center in Nashville will now be required to show proof of vaccination or a negative COVID-19 test taken within 72 hours of the event, according to Questex, organizer of the Club Industry Executive Summit.
The Club Industry Executive Summit includes a summit for club and studio executives, a summit for not-for-profit executives as well as the invitation-only CEO Summit for the owners and C-suite of the highest revenue-generating club companies in the country.
“No one can guarantee full protection from COVID-19, but we wanted to do everything possible to make guests feel confident in Questex’s ability to put on a safe event,” said Marty McCallen, director of Club Industry. “We surveyed registrants and speakers about safety measures, and results were overwhelmingly in favor of a fully vaccinated event or negative test requirement.”
Sponsors also were surveyed and all preferred the requirement.
The requirement is in place for all attendees, speakers, sponsors, contractors and Questex/Club Industry staff.
Participants will be notified of how to show proof of vaccination, which will involve uploading their vaccination cards to an app. For those without vaccinations, they can show a negative COVID-19 test, taken within 72 hours of the event, when they arrive.
The event will include content tailored specifically to each audience.
For club and studio operators, sessions will include topics such as preparing for 2025, sales and marketing practices for today’s consumers, reimaging your team to deliver on today's consumer expectations, beyond your four walls with member engagement, member loyalty by design, remaining relevant and retaining members and exploring gym members’ holistic approaches to fitness. The full agenda can be viewed here, and the list of speakers can be viewed here.
For executives at YMCAs, JCCs, parks and recs, university recs and medical wellness centers, sessions will center on these topics: what to consider over the next 18 months; market position assessments, competitive analysis and benchmarking; increasing physician referrals with a better system; value-based selling in a post-COVID world; member loyalty by design; remaining relevant and retaining members; the fitness facility of tomorrow and how to pivot to better serve tomorrow’s community needs. The full agenda can be viewed here. View all of the speakers here.
The agenda for the CEO Summit is here. Attendance to this portion of the event is invitation-only and is dependent on revenue generated.
All of the attendees will come together for four general sessions, including a keynote by Ian Mullane, CEO of Keepme, on “Reimagine Today’s Member Journey to Unlock More Revenue.” (You can watch a sneak peek of his session here.) The other keynote will be presented by Selina Tobaccowala, chief digital officer of OpenFit, who also co-founded Evite and was the former president of Survey Monkey. Her presentation, “Your Path to More Revenue Starts with Making Fitness Accessible to Everyone,” will focus on ways to engage the 80 percent of Americans who do not belong to a health club.
The other two general sessions will be these panels:
- The Keys to Financially Sustainable Healthcare and Insurance Company Partnerships
- The Fitness Industry’s Role and Opportunity in Mental Health, Wellness and Recovery
To register for the event, go here. Pricing increases Oct. 14.