The Beachbody Company Group, LLC, Santa Monica, California, launched its live interactive premium subscription tier, Beachbody On Demand Interactive (BODi) on Oct. 19, the company announced.
BODi brings the experience and energy of a group fitness class into the homes of Beachbody members using patent-pending interactive technology, according to the company.
The new offering includes indoor cycling classes on the connected MYX fitness bike, which is now available for purchase at Beachbody.MYXfitness.com.
The BODi studio uses the latest in broadcasting technology and a stage comprised of hundreds of screens to create an immersive and dynamic visual experience.
“At-home fitness is here to stay, but with so many options on the market people are looking for more than just a talking head to tell them what to do while they stand in their living room, and BODi delivers an experience beyond anything offered across the streaming fitness landscape today,” said Carl Daikeler, co-founder, chairman and CEO of The Beachbody Company.
BODi offers personalization and live interaction between members and trainers through the BODcast, an exclusive patent-pending feature that allows up to 100 members to opt-in to appear as part of the curated on-screen cast of each workout, having their image projected on the LED wall that serves as the backdrop on stage during select classes. In addition to appearing on screen during the class, BODcast participants can receive live shout-outs and technique corrections in real-time, to help them get the best workout possible.
Further, partnering with Feed.fm, a music platform for digital fitness companies, BODi will offer music, featuring popular hits from the original artists.
BODi classes will cover a range of categories, including indoor cycling, high-intensity interval training, strength training, Pilates, barre, yoga, meditation, cooking and nutrition, plus special live presentations of some of the most popular workouts from the Beachbody catalogue.
Classes are taught by the creators of Beachbody’s top-selling fitness and nutrition programs, including Autumn Calabrese, Amoila Cesar, Megan Davies, Joel Freeman, Jennifer Jacobs, Elise Joan, Jericho McMatthews, Ilana Muhlstein, Idalis Velazquez and the incredibly popular creator of Insanity, Shaun T, as well as a roster of new trainers.
BODi is available for $19.95 per month as a premium subscription on top of the $99 annual BOD membership.
BODi will offer day passes for $7 that give users access to all of the platform’s classes for 24 hours.