Gold's Gym, Dallas, is about to acquire eight of the nine Aspen Athletic Clubs in Nebraska, Missouri and Kansas, sources tell Club Industry.
The Aspen Athletic Clubs are affiliates of Tru Fit Athletic Clubs, which has clubs in Colorado and Texas. Those clubs are not part of the acquisition, according to one of the sources. Messages to Tru Fit Athletic Clubs were not immediately returned today.
Aspen Athletic Clubs has nine clubs listed on its website (www.athleticaspen.com). Five clubs are in Nebraska (two each in Omaha and Lincoln and one in Papillion), three are in Missouri (two in Kansas City and one in Lee's Summit) and one is in Kansas (Olathe). Gold's Gym will acquire all but the club on Welch Plaza in Omaha, Club Industry has learned. Gold's Gym has not commented on the acquisition.
These Aspen Athletic Clubs, founded by Tony Dahmen, a former regional vice president at 24 Hour Fitness, are not affiliated with The Aspen Club in Aspen, CO, nor are they affiliated with the four Aspen Athletic Clubs in upstate New York or the Aspen Fitness Center in Heath, OH. The Aspen (CO) Club is in a trademark infringement lawsuit with the New York Aspen Athletic Clubs and the Ohio Aspen club.
The Aspen Athletic Clubs that will be sold to Gold's Gym also are not affiliated with the six Aspen Athletic Clubs in Iowa, five of which are in the Des Moines area.
Currently, the Kansas City, MO, area has three Gold's Gyms, including one in Merriam, KS. The acquisition would serve as a re-entry for Gold's Gym in the state of Nebraska.
This also would mark the third consecutive year that Gold's Gym has acquired part of or most of a regional fitness club chain. In 2012, Gold's Gym acquired the 11 Spectrum Athletic Clubs in the San Antonio area. Last year, the company acquired 17 of the 18 Fitness First clubs in the Maryland, Virginia and Washington, DC, areas.