Gold's Gym franchisees Angel and Willy Baños have become active partners in PTontheNet and PTA Global, Denver, the companies announced Thursday.
PTontheNet is a resource for fitness education and development, and PTA Global is a professional fitness development platform. The Baños brothers primarily will be partners and influencers in their evolving roles, and will contribute their health club operations experience to content development.
“We want to make a bigger difference in the world,” Neal Spruce, chairman, PTontheNet and PTA Global, said in a statement. “Angel and Willy Baños bring incredible resources to the company - financial, distribution, product quality and credibility. We are thrilled to partner with them.”
Spruce and his investment group acquired PTontheNet and PTA Global for an undisclosed sum in March. The relationships the Baños brothers have with Gold's Gym franchisees will be "a significant impetus" for those owners to consider PTontheNet and PTA Global, according to the announcement.
“PTontheNet and PTA Global are a great investment opportunity with a world-renowned team,” Willy Baños said in a statement. “We believe in their people, their approach, and the education and service they provide the fitness industry.”
Angel Baños is the CEO and Willy Baños is the vice president and chief operating officer for the Gold's Gym SoCal group, Northridge, California, which has 12 locations in the region. The two opened their first Gold's Gym in North Hollywood in 1998. That location was recently renovated for its 25th anniversary. Gold's Gym SoCal also has locations in Downtown Los Angeles, Thousand Oaks, Simi Valley, Culver City, Fullerton, West Covina, Valencia, Santa Ana, Arcadia and Montclair.
The Baños brothers were more recently involved in club-centric educational platform Smart Fitness. They divested from that position in late 2015.
The brothers will reunite with Spruce and Karen Perlmutter, director of strategic partnerships, with whom they worked at Smart Fitness. Perlmutter also worked with Spruce for 14 years at the National Academy of Sports Medicine. Spruce purchased and ran NASM in 1995 and sold it in 2010.
“We bring key values and commitment that will develop clarity in the market place,” Willy Banos said in a statement. “We have education for every single club employee from trainer to maintenance. Most importantly, we will create educational trust in the fitness industry. This is our number one priority."