Club Industry is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Planet Fitness Enjoys Successful $1 Down Campaign

Planet Fitness Enjoys Successful $1 Down Campaign

DOVER, NH -- Planet Fitness garnered several thousand new memberships this month with a promotional campaign that allowed consumers to pay $1 down for $10-per-month memberships.

John Craig, brand development director for Planet Fitness, would not give out a specific number but says the company produced a six-figure total of new memberships during the April 1-7 campaign. The markets which benefited the most from the campaign were New York (50,000 new members), Boston (28,000), Philadelphia (21,000) and Orlando (14,000).

The Dover, NH-based company also has network TV advertising in 25 markets, plus cable TV and radio, Craig says. During the campaign, a Planet Fitness ad ran in Times Square in New York.

Planet Fitness has 275 clubs in 31 states (with more than 450 clubs in development) and almost 2 million members.
TAGS: News
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.