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Beyond Fitness

Club Industry 2009 to offer broad range of seminars and events.

The Club Industry 2009 Conference and Exposition is expanding beyond fitness by offering a well-rounded array of programming and vendors to help fitness facilities serve a variety of clients and be in top form for the economic recovery. The conference and exposition runs Oct. 14-17 at McCormick Place Convention Center in Chicago.

For expert advice from the “godfather of fitness,” delegates can attend a keynote address by Jack LaLanne, the 2009 Lifetime Achievement Award winner, at 11:45 a.m. on Thursday, Oct. 15. LaLanne first appeared on TV in the early 1950s to promote a healthy lifestyle to millions of Americans. LaLanne also will be signing commemorative covers of Club Industry's Fitness Business Pro magazine for an hour after the keynote address, or until the free covers run out.

To further increase attendee success during the recession, Mark Mastrov, founder of 24 Hour Fitness and principal at New Evolution Fitness Co., will discuss “How to Deliver Record-Breaking Performance in Today's Economy” during a second keynote address at 11:45 a.m. on Friday, Oct. 16. Both LaLanne and Mastrov's sessions are free to all attendees.

In addition to a broad lineup of seminars from industry leaders, wellness will be a hot topic at the event, says Herbert Greenebaum, marketing manager for Club Industry trade shows. For example, an all-day session on worksite wellness is slated for Thursday, Oct. 15. (Visit for the full schedule.)

“This is a transition phase for the industry. More clubs recognize that wellness is what people want,” Greenebaum says. “We'll talk a lot about diversity and programming to maintain clients, and customer service to retain clients — that's absolutely necessary in this climate.”

During the welcome reception at 5:30 p.m. on Wednesday, Oct. 14, the new face of the Club Industry family will be unveiled. Attendees can get a sneak peek at the makeover, plus enjoy cocktails and hors d'oeuvres while networking with colleagues. The World Instructor Training Schools also will hold a drawing to give away a free Wii video system at the reception.

A special wellness networking luncheon at 12:45 p.m. on Friday, Oct. 16, features David Patchell-Evans, president and CEO of GoodLife Fitness Centers in London, Ontario, Canada. For a $60 fee, attendees can enjoy lunch and a discussion about how to teach drive and passion to employees so they can inspire members.

A free Ask the Experts Lounge will be open during exhibit hall hours, which begin at 12:30 p.m. on Thursday, Oct. 15. A full representation of leading consultants from all sectors of the fitness industry will be on hand in the exhibition hall, Greenebaum says.

Plus, attendees can check out new exercise equipment on the show floor, as well as the latest fitness apparel from a variety of manufacturers at a new Fitness Apparel Mart. And as always, there will be early morning workouts in the exhibit hall, plus a Boot Camp Challenge workout presented by Lori Patterson at 7 a.m. Thursday, Oct. 15, at the Palmer House Hilton.

About 14 providers will offer continuing education units, including new partners National Exercise & Sports Trainers Association and the World Instructor Training Schools.

In light of the recent LA Fitness shootings in the Pittsburgh area, a special town hall meeting called “How Will You React in a Crisis?” is slated for 4 p.m. on Friday, Oct. 16. The meeting, moderated by Stuart Goldman, managing editor of Club Industry's Fitness Business Pro magazine, will feature a panel of experts, including a representative from the American Red Cross and the International Association of Emergency Managers.

An Inclusive Fitness Pavilion, sponsored by The National Center on Physical Activity and Disability and the Inclusive Fitness Coalition, is planned on the show floor to provide a one-stop shop for advice and guidance about inclusive equipment, facility accessibility, staff training and marketing for people with disabilities. In addition, attendees can meet the magazine's editors at a designated time in the Resource Center.

Visit for the full schedule, to register and to learn more about hotel and travel arrangements, including special discounts.



9 a.m. - 4 p.m. All-day sessions
Noon - 5:30 p.m. Conference sessions
5:30 p.m. - 7 p.m. Welcome reception at McCormick Place Convention Center


7 a.m. - 7:45 a.m. Early morning Boot Camp Challenge Workout at the Palmer House Hilton
9 a.m. - 4 p.m. All-day sessions, including the Worksite Wellness Summit (sponsored by GlobalFit)
8:30 a.m. - 11:30 a.m. Conference sessions

11:45 a.m. - 12:30 p.m.
Keynote and Lifetime Achievement Award
Jack LaLanne (sponsored by
MET-Rx/Worldwide Sport Nutrition and ABC Financial)

12:30 p.m. - 5:30 p.m. Exhibit hall open
12:30 p.m. - 5 p.m. Club Studio, booth 135
2 p.m. - 3:30 p.m. Conference sessions


7 a.m. - 9 a.m. Early morning workouts in the exhibit hall
8:30 a.m. - 11:30 a.m. Conference sessions
9 a.m. - 4 p.m. All-day sessions
11:30 a.m. - 5 p.m. Exhibit hall open
11:30 a.m. - 5 p.m. Club Studio, booth 135

11:45 a.m. - 12:30 p.m.
Second-Day Keynote
Mark Mastrov, founder of 24 Hour Fitness and principal at New Evolution Fitness Co.

12:45 p.m. - 2 p.m. Wellness Networking Luncheon
2 p.m. - 3:30 p.m. Conference sessions
4 p.m. - 5 p.m. Town Hall Meeting: “How Will You React in a Crisis?” Club Studio, booth 135


7 a.m. - 9 a.m. Early morning workouts in the exhibit hall
9 a.m. - 12:30 p.m. Conference sessions
10 a.m. - 2 p.m. Exhibit hall open
10 a.m. - 2 p.m. Club Studio, booth 135


2XL Corp. (Gym Wipes) 1349
A.F.A.A. 1241
AB Coaster 330
ABC Financial Services Inc. 549
Abcore Fitness Inc. 1340
ABSOLO Inc. 516
AGM Group 755
American Council on Exercise 854
Apex Fitness 1336
ASF International 321
Aspen Information Systems 349
AV Now Inc. 1240
Ball Dynamics International 1329
Biometrics Nutrition & Fitness 1028
BiProUSA 341
Blue Fish Corp. 534
Brewer's Ledge Inc. 440
Celsius Inc. 1250
Centaur Floor Systems 1243
Club Industry's Fitness Business Pro Registration Area
Club Insider 1431
Club Resource Group 1128
Club Solutions magazine 1418
Concept2 417
Conexion 343
Creative Fitness Marketing 943
Creative Health Products Inc. 1248
CSI Software 748
Cutting Edge Strips-Enlyten 1419
Cybex International Inc. 301
DeBourgh Mfg. Co. 1443
Digilock 1128
Egg Whites International 108
Elations 421
Equilibrium Active Wear 435
ERC Wiping Products Inc. 1413
Expresso Fitness Corp. 327
E-Z 957
Fabiano Designs International 448
Fiserv 929
Fitness Insurance 756
Fitness Master 1235
Freemotion Fitness Inc. 517
Go Figure Inc. 522
Gojo Industries Inc. 423
Gripad USA 433
Gym Demon 758
GymValet/B&D Specialty Concepts Inc. 1353
Hampton Fitness Products 731
Health Club Panel Network 857 1158
Healthways 351
HEX Tanning 1323
Hydromassage 416
Ideal Products Inc. 757
Integrated Functional Coaching Systems 149
Intek Strength 1301
IntelaMetrix Inc. 452
Iron Grip Barbell Co. 739
iTECH Fitness 539
Juice Plus 454
JUVO Inc. 1142
K & K Insurance Group Inc. 1029
Keiser Corp. 1049
Laundry Loops 450
Legacy Lockers 248
Les Mills International 131
Life Fitness 501
Lifeline USA 231
Marpo Kinetics 458
Matrix Fitness Systems 1101
McArthur Towels 1033
M-Core FTS 956
MET-Rx/Worldwide Sport Nutrition 434
Microfit Inc. 767
MINDBODY Inc. Universal Business Management 656
National Federation of Professional Trainers 1059
National Fitness Financial 1149
Nautilus 919
New Leaf 1403
Octane Fitness 101
Optimal Designs Systems International 1042
Paramount Acceptance 1155
Paramount Fitness Corp. 719
Peaksware 337
Perform Better/M-F Athletics Co. 649
Performance Food Centers 839
PFP-Personal Fitness Professional 339
Philadelphia Insurance Companies 933
Polar Electro 1448
Power Systems Inc. 439
Precor Inc. 901
Prospec, US Inc. 355
PUNCH Gym/Art of Strength 233
Regupol America 1249
Renosys Corp. 1334
Retention Management 657
SCW Fitness Education/Les Mills 130 Software 1043
SofSurfaces Inc. 520
Sports & Fitness Insurance Corp. 335
SportsArt Fitness 937
SPRI Products 831
Star Trac 701
Taft Consulting 1157
The Royale Smoothie Co. 1348
Thorotread 827
Troy Barbell & Fitness 420
True Fitness Technology 849
Twin Oaks Software Development 1141
Umax Strength 1319
United Leasing 1031
Versa Climber 442
Visual Fitness Planner 766
Vitabot 727
Water Rower Inc. 1030
Woodway USA 1135
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