Fitness Studies

Studios may have an opportunity to engage ethnic consumer bases that are otherwise "overlooked" at many commercial clubs, according to a recent industry report by IHRSA.

Various age groups tend to be drawn to specific types of health club models, which can be seen in the median age at health clubs. Find out the median member age at 11 health club types in the following clickable gallery, based on a recent industry...

Converting casual club-goers into "core members" is one of the most effective ways of improving any club's bottom line, according to a recent IHRSA report.

WalletHub ranked 170 American urban centers by the quality of their green spaces as well as their food, fitness and healthcare options.

Men are drawn to multipurpose clubs, boot camps and sports-specific clubs in higher numbers than women, according to the IHRSA 2017 Health Club Consumer Report.

Find out which heath club types average the highest monthly membership dues ($118) in this clickable gallery based on a recent IHRSA report analyzing consumer trends in the fitness industry.

Generation Z (age 6 to age 18) currently comprises 15 percent of all health club members. Although their guardians are often paying dues, these young club members pay the highest average dues of any age bracket. Learn more about what captures...

Generation X currently represents 33 percent of all health club members, and they are mostly drawn to equipment- and family-oriented activities that are shorter in duration. Learn more about this demographic in the following gallery.