Eighty-one percent of ClassPass customers used digital options to exercise in 2020 with the most popular digital workout being yoga, according to a newly released ClassPass trends report.
During lockdown, yoga class participation increased 25 percent, and more people chose yoga than any other workout modality as the first class they livestreamed.
ClassPass’ report, which is based on data from 30,000 studios, gyms, spas and wellness partners in 30 countries, focuses on the impact of the pandemic on fitness, wellness and beauty, as well as the trends that have emerged post-lockdown and where these industries are headed in 2021. The report also dives into digital trends from more than 5,000 studios who now offer livestream and on-demand workouts through ClassPass.
The top digital workouts for the year were:
- Yoga
- HIIT
- Pilates
- Barre
- Dance
- Stretching
- Boxing
Since clubs reopened, the top in-person workouts of 2020 have been:
- HIIT
- Indoor Cycling
- Reformer Pilates
- Vinyasa Yoga
- Bootcamp
- Boxing
- Hot Yoga
Many of the classes popular since reopening rely on equipment that people may not have had at home, according to ClassPass.
The number of outdoor classes offered by studios increased 400 percent in 2020, according to the report. Four in five surveyed members were willing to attend outdoor classes. In response, ClassPass added a search for outdoor classes. People in Los Angeles are the most likely city to book an outdoor class in the United States.
Ninety-two percent of people who are users of ClassPass plan to return to fitness studios and gyms in 2021, according to a second ClassPass report, “COVID’s Impact on Employee Wellness,” which included responses from 2,185 people in 19 countries, including the United States, was conducted in October.
Forty percent of those surveyed plan to return exclusively to in-studio workouts when they feel safe to do so.
After attending their first indoor class since the start of the pandemic, 89 percent of subscribers responded they would go back as frequently or more frequently to future classes.