Smartwatch Users Exercise More Than Non-Users

People who wear smartwatches exercise an average of 4.3 days per week, which compares to three days per week for non-wearers, according to a survey by ValuePenguin, which is a research arm of Lending Tree.  

Smartwatches, which include Apple Watches, Fitbits and other trackers, helped 88 percent of smartwatch users surveyed achieve a fitness goal.

The top fitness goal for wearers who achieved their goal was to exercise more regularly (48 percent), followed by taking more steps (34 percent), lose weight (30 percent), train for a race (12 percent) and meditate more often (11 percent).

The survey found that 45 percent of Americans regularly wear smartwatches with 20 percent wearing Apple Watches and 16 percent wearing Fitbits.

Smartwatch ownership is higher among younger generations. Seventy percent of Generation Z wear a smartwatch, 57 percent of millennials do, 36 percent of Generation X and 25 percent of baby boomers.

Generation Z and Millennials are more likely to talk to their doctors about the data their wearables collect with 56 percent of Gen Z doing so while 46 percent of Millennials have.

Of those surveyed, 69 percent said they would wear a fitness tracker to get a discount on their health insurance, and 46 percent would share the data with the insurance company to receive the discount. Of those who don’t currently wear a device, 55 percent would do so for a health insurance discount, and 35 percent would share the data with their insurance company for a discount.

The online survey of 1,537 consumers was conducted by Qualtrics between March 17-24, 2022.