Health club operators often think about how to better engage their members. But what about non-members? Furthermore, what about those Americans who are not regular exercisers at all?
According to the Physical Activity Council's (PAC) 2018 Participation Report, the key to attracting non-exercisers is straightforward: Offer group programming. More specifically, make those non-gym-goers feel like they're not alone in their fitness journey.
The report states: "Years have shown us that first-time participation really depends on who you are doing it with more than if you have the time."
In surveying 30,999 Americans, the 2018 Participation Report concludes that nationwide activity levels in 2017 were nearly identical to those reported in 2016. Seventy-two percent of the population age six and older is currently active, but those levels of activity are trending toward lower frequencies.
Inactivity rates have remained mostly flat for the last five years, the report said, but that nationwide population growth has actually caused a slight (negative) increase.
In general, outdoor recreation is a trend on the rise, but solo adventures are becoming a "lost art." Most people want to experience exercise, in any form, with at least one partner.
This clickable gallery details the top-10 factors that non-exercisers said would help them start to exercise. Club operators can read between the lines, but the message seems to be that non-exercisers want more short classes with clear instruction in a communal environment.
Click here to view the complete report.