Club Industry is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Looking and Feeling Better Is the Top Priority of Today's Fitness Consumers, Survey Says

Precision Nutrition's 2020 Nutrition, Fitness, and Health Trends & Insight survey assessed the lifestyle habits and health-related goals of more than 5,000 fitness consumers. These insights can ultimately help health club operators better understand their own members.

Today's fitness consumers are less interested in achieving specific strength or cardio gains and more driven by hopes of feeling good, looking good and maintaining healthy lifestyle habits, according to a recent survey published by Precision Nutrition, Toronto, Canada.

The survey, 2020 Nutrition, Fitness, and Health Trends & Insights, aggregates data originally provided by more than 15,000 of the nutrition company's clients since 2014. Consumers' lifestyle habits and health-related goals were assessed across a series of questions whose insights can help club operators better understand their own members.

For the survey, adult men and women were asked to rank their health and fitness priorities on a scale of one to 10, with 10 being assigned to the highest priorities. This gallery summarizes the respondents' top priorities (by average).

To view the full survey, click here.

Earlier this year, a similar report by MINDBODY also surveyed the motivations of fitness consumers. A summary of that survey can be viewed here.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.