In this video, learn how to leverage social media in a practical way, select the right social content mix by listening to your influencers, make social data actionable and create a social data scorecard so you are ready for the future of social data and social engagement. This presentation is by marketing expert George Assimakopoulos, vice president of marketing services at Penton. He can be reached at [email protected].
This video was filmed at the 2013 Club Industry Conference and Exposition in Chicago as part of the CEO Summit, which was sponsored by Motionsoft.